Automatic LinkedIn sequence steps let you automate common LinkedIn actions, such as sending messages, connecting with people, and engaging with posts. This helps you save time while reaching out to more contacts.

You can combine automatic and manual steps in the same sequence to fit your workflow. For example, you could send connection requests manually while automating message delivery, or do the opposite.

Automating your LinkedIn outreach can help you reach more contacts, expand your network, generate leads, and promote your brand more efficiently.

Here are the available automatic LinkedIn sequence steps:

That’s it! You can continue adding more steps if needed.

LinkedIn automatic steps can include messages, connection requests, InMails, profile views, and more. Here are the descriptions of all the LinkedIn automatic steps that you can create:

A LinkedIn message is a direct message to your contact. To message LinkedIn users outside your network, be sure to include both Connect and Message steps in your sequence.
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Once you add an automatic LinkedIn Message step to a sequence, Reply checks if the prospect is already a connection. If you are not connected to this prospect, this step will be skipped, and the contact will be moved to the next step in the sequence.

You can type your message in the text field. For the message step, you can also add links, pictures, and attachments. To make the process easier, you can use a template. To do this, click on the Templates icon → Select a folder → Choose the template you want.

💡Note: Messages cannot exceed the limit of 8000 symbols.
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You can also personalize your message by using variables. To add variables, click on the { } icon → Select from Contact, Team, or Advanced variables → Insert the ones you need.
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You can preview your message by clicking the eye icon in the bottom right corner of the pop-up.

For attachments, the supported file formats are the same as on LinkedIn:

Please note that the maximum file size is 3 MB. You can attach only 1 file per message.
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This step sends a connection request with a short note to someone on LinkedIn.

When you add an automatic LinkedIn connect step to a sequence and run it, Reply checks if a LinkedIn account is connected to this sequence and if the prospect is already a connection. If the prospect that goes through this step is not a connection of yours, there will be an attempt to send a connection request. If you are already connected to the prospect, this step will be skipped, and the prospect will be moved to the next step in the sequence.
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You can use templates and variables in the text editor, just like in the message step. However, attachments are not available for the Connect step; they are only supported for automatic LinkedIn messages.
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💡Note: Connection requests cannot exceed 300 characters.

This step automatically views the profiles of your contacts.

Use this step to automatically like the posts published by your prospects.

This step allows you to send private messages to anyone on LinkedIn without having to establish a prior connection. Here's a detailed article about the InMail step.

With this step, you can automatically endorse the skills of your contacts.

Note that this feature only works for contacts you're already connected with on LinkedIn. If you're not connected, this step will be skipped, and the contact will move to the next step in the sequence.

When setting up this action, you can choose up to 3 skills to endorse. If the contact has fewer than the selected number of skills, only the available skills will be endorsed.

This step automates the process of following targeted contacts on LinkedIn.

If you're already connected with a contact, this step will be skipped since LinkedIn automatically follows your connections. However, if you follow someone first, you can still send them a connection request.
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LinkedIn voice messages allow you to send a quick 60-second audio clip to a contact.

You can learn more about how to use voice messages in Reply.io in this article.

AI Voice Messages let you send personalized audio messages generated by AI, using your chosen voice. This step helps you automate voice messages without recording them manually.

You can learn more about how to set up and customize AI Voice Messages in this article.

To successfully run LinkedIn steps, your prospects need to have valid LinkedIn profile links.

In a prospect's profile, you will see LinkedIn and LI Sales Navigator fields.

LinkedIn

👉 Example: https://www.linkedin.com/in/example
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This field should contain the prospect’s public LinkedIn profile URL.

LI Sales Navigator

This field may contain Sales Navigator links in one of the following formats:

ACo links
👉 Example: https://www.linkedin.com/sales/lead/ACoAAA1EXAMPLE1234,name,SEwi

ACw links
👉 Example: https://www.linkedin.com/sales/lead/ACwAAA1EXAMPLE,NAME,_O0e

These links are typically added when you scrape prospects individually or in bulk from Sales Navigator using Findy. When a LinkedIn step is processed, the Sales Navigator link (ACo or ACw) is automatically converted into the public LinkedIn profile link so the step can run properly.

Once a contact is processed through a LinkedIn step, the system can add the following LinkedIn badges:

These badges are added based on available LinkedIn profile data and can be used as additional context in outreach targeting.

💡 Important notes: