The Contact type variables are the most common and frequently used variables when creating email templates. These variables work with basic recipient data. You can contact recipients directly and use their personal data specified for your uploaded contacts.

Here is the list of the Contact variables which you can add to your templates:

Variable

Description

Example

{{Email}}

Insert prospect’s email address to the template

Your registration Email is {{Email}} → Your registration Email is [email protected]

{{LastName}}

Allows adding recipient’s last name to your template

Dear Mr. {{LastName}} → Dear Mr. Johnson

{{FullName}}

Allows adding contact’s full name to your template

Hello, {{FullName}}! → Hello, Mark Johnson!

{{Phone}}

Adds contact’s phone number to the template

We will send SMS to your phone {{Phone}} → We will send SMS to your phone +22233222

{{Title}}

Adds contact’s working title to the template

I’m interested in contacting {{Title}} → I’m interested in contacting Marketing Director

{{Company}}

Insert prospect's company name

We are glad to work with {{Company}} → We are glad to work with Reply.io

{{LinkedIn}}

Insert URL to prospect’s LinkedIn profile

Nice LinkedIn profile {{LinkedIn}}! → Nice LinkedIn profile https://www.linkedin.com/in/marknjohnson/!

{{City}}

Allows adding contact’s city

How is the weather in {{City}}? → How is the weather in Philadelphia?

{{State}}

Allows adding contact’s state

I see you’re from {{State}} → I see you’re from Pennsylvania

{{Country}}

Allows adding contact’s country

Nice to meet a specialist from {{Country}} → Nice to meet a specialist from United States

{{Opens}}

Shows how many times contact opened your emails

I see you've opened our emails {{Opens}} times. → I see you've opened our emails 5 times.

{{Replies}}

Shows how many times contact answered to your emails

Glad to get your {{Replies}} answers! → Glad to get your 2 answers!

{{Views}}

Shows number of times contact opened your emails including multiple opens of the same email

Wow! You opened our emails {{Views}} times! Thanks for your attention! → Wow! You opened our emails 3 times! Thanks for your attention!

{{last_touch}}

Shows the day, week, month, or year of the last email you sent or response you received from the recipient

I wrote to you in {{last_touch}} last time. → I wrote to you in August last time.

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