You can use A/B testing not only for emails but also for automatic LinkedIn steps, so you can test different message variations across channels.
This lets you compare multiple versions of your LinkedIn messages to see which ones bring more accepted requests and replies.
You can use A/B testing for any automatic LinkedIn step that has a text body or a voice recording:
LinkedIn Message
LinkedIn Connect
LinkedIn InMail
LinkedIn Voice Message
LinkedIn AI Voice Message
š”Manual LinkedIn tasks are not supported for A/B testing.
How to set up A/B testing for LinkedIn steps?
Add an automatic LinkedIn step to your sequence.
Click Add variant inside the step.
Write your second version of the message.
Add more variants if needed.
All variants will be sent evenly to your prospects.
How to check your A/B test results?
You can review performance directly in your sequence stats:
Open your sequence and go to the Stats tab.
Switch to the LinkedIn view.
Scroll down to the Brief section.
Turn on the A/B Testing toggle to view a breakdown of each variant.
You'll see how each version performs so you can decide which one to keep or optimize further.
šSee also: A/B testing for emails