After you've created a new sequence: configured steps, added contacts, reviewed templates, and everything is up to your standards, you need to finish your sequence's setup with final settings.

Specify email account(s) for sending emails by selecting from among the Email Accounts connected to your Reply user account. Read the Multiple email accounts per sequence article to learn more.

Plain Text Sending Mode (Text-Only) enhances your email deliverability by removing HTML code, link tracking, and pictures. This feature increases the chances of your emails reaching your recipients' inboxes.

Enable to include an open tracking pixel in emails sent through the sequence. By default, open tracking is disabled.

Enable to track clicks on links within your emails sent to your prospects. It's disabled by default.

The Unsubscribe Header is an additional way for people to unsubscribe from your emails, particularly useful in marketing outreach

When enabled, the limit allows Reply to reach out to a maximum number of contacts sharing the same domain per day, excluding common free domains such as gmail.com and yahoo.com (full list of free domains).

Enabling the Matching Provider feature allows the automatic pairing of contacts in a sequence with corresponding sending email addresses based on their email providers, increasing the likelihood of successful email deliveries and refining the sender's reputation. Read more about the matching provider's feature in Reply.

This setting lets you control how many new contacts a sequence should start each day. When you add contacts or launch a sequence, Reply runs a throttling process: contacts are temporarily marked as Throttled while the system prepares them for Step 1. This is especially useful for sequences that include different step types (Email, Call, Tasks, LinkedIn, etc.).

For example, if you set Max new daily contacts to 25, the sequence won't create more than 25 Call tasks in a single day. This helps manage the workload for teammates who manually handle Call or Task steps.

This limit helps balance your overall sending volume. For example, if you set:

The sequence will send 100 first-step emails per day. The remaining 300 emails will be evenly distributed across follow-up steps.

💡 Blacklisted contacts are not included in this limit. The system excludes them from counting and applies the limit only to non-blacklisted contacts.

When setting the Max new daily contacts limit, you can choose how these contacts should be added each day using one of two modes:

Add full amount – This option adds the full number of new contacts you selected every day, regardless of how many contacts are already in Step 1 or whether the schedule is open. For example, if your limit is 100, the sequence will attempt to add 100 new contacts daily, even if some contacts haven't been processed yet.

Add until capacity – This default option only adds the number of contacts needed to reach your selected daily limit. For example, if your daily limit is 100 and 50 contacts are already in Step 1, the system will add only 50 more to reach a total of 100. Also, this mode respects your sending schedule. If the schedule is closed (e.g., on weekends), it will not add new contacts on those days.

If you prefer to skip the throttling process entirely, you can enable No limit on new daily contacts.

When this option is turned on, any new contacts you add skip the Throttled stage and move directly into Step 1.

Set the limit of maximum first-step emails (up to 10 000), which means that your sequence won't send more emails per day than this number.
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Important: Max new daily contacts overrides the Max number of emails per day option. Based on your Max new daily contacts limit, the system prepares contacts for Step 1 every day, including weekends.

Set the delay between each email sent, which refers to the amount of time in seconds that should pass between sending one email to another. We recommend at least a 120-180 seconds delay to avoid your account being blocked for SPAM activity. Also, our system needs an additional 10-15 seconds to proceed with the email sending, so include this in your calculations when specifying the maximum number of first-step emails per day.

Specify what is to be done when a person replies to your sequence email:

Switch contact to 'Finished' state if the last step email is sent and no reply is received.

The Finished state indicates that the sequence is over for certain prospects. The contact could be switched to the "Finished" state if a response is received, if their email bounced, if they opted out or if there was no reply after a certain number of days.

Please note that if a prospect replies to a direct email instead of a sequence email, they will get the Replied status but not the Finished status. Both statuses are only applied for replies to sequence emails. Direct email replies won't stop the contact from continuing in the sequence.

When you set up a sequence, you can select how to handle Call and Tasks steps - automatically or manually. 

Manual mode:

Automatic mode:

You can set the system to call a prospect automatically after they open your email several times. You can also assign the Paused status to the prospect after a successful call.