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Advanced sequence management
Advanced sequence management
Reply Team avatar
Written by Reply Team
Updated over a week ago

After you've created a new sequence: configured steps, added contacts, reviewed templates, and everything is up to your standards, you need to finish your sequence's setup with final settings.

Email accounts

Specify email account(s) for sending emails by selecting from among the Email Accounts connected to your Reply user account. Read the Multiple email accounts per sequence article to learn more.

General settings

  1. Define how many new contacts you would like a sequence to start with each day. It is a useful option when you run a sequence that consists of different step types. For example, if you set Max daily new contacts to 25, you will not get more than 25 Call tasks within a day for example. This option helps to properly manage workload for reps who manually process Call and Task steps created by sequences.

  2. Additionally, the Max daily new contacts enables better control over the distribution of the sequence sending limit between the 1st step and follow-up emails. To illustrate, if you set the Max number of emails per day to 400 and the Max daily new contacts to 100, the sequence will only initiate the first step for 100 new contacts each day, resulting in the sending of 100 1st step emails. The remaining 300 emails will then be evenly distributed among all follow-up messages in sequence.

  3. Set the limit of maximum first step emails (up to 10 000), which means that your sequence won't send more emails per day than this number.
    Note: Max new daily contacts overrides the Max number of emails per day option.

  4. Set the delay between each email sent, which refers to the amount of time in seconds that should pass between sending one email to another. We recommend at least a 20-30 second delay to avoid your account being blocked for SPAM activity. Also, our system needs an additional 10-15 seconds to proceed with the email sending, so include this in your calculations when specifying the max number of first step emails per day.

  5. Disable opens tracking option removes the tracking pixel from the email sent via the sequence and emails will only be tracked by replies. Opens tracking is enabled by default.

  6. Enable links tracking is an option to track clicks on links within your emails sent to your prospects. It's disabled by default.

Replies Handling

Specify what is to be done when a person replies to your sequence email:

  • Mark as finished which means that further follow-up emails are not sent to the prospect

  • Continue sending emails to send the remaining follow-up sequence

Switch contact to 'Finished' state if last step email sent and no reply received

The Finished state indicates that the sequence is over for certain prospects. The contact could be switched to the "Finished" state if a response is received, if their email bounced, if they opted out or if there was no reply after a certain number of days.

Please keep in mind that this setting can only be changed if the sequence did not send any emails yet.

Calls and tasks handling 

When you set up a sequence, you can select how to handle Call and Tasks steps - automatically or manually. 

Manual mode:

  • You must finish the task manually to move the contact to the next step.

Automatic mode:

  • Once you finish the task manually, the sequence moves the contact to the next step.

  • If you do not finish the task manually, the sequence moves the contact to the next step after step delay and finishes the current task.

You can set the system to call a prospect automatically after they open your email several times. You can also assign the Paused status to the prospect after a successful call.

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