Existing limits in Reply

Limits in Reply can be separated into a few groups. In this article, we will cover all the groups and will see what limits influence the sending most:

• email-related

• contact-related

• integration-related

• feature-related

Email-related limits

The first limit that influences the sending is the Total number of emails. The maximum value sent daily from one email account is 400 emails for the paid plans and 200 for the trial accounts.

To change it, go to Settings → Email accounts, open the email account and go to the Safety tab. The field shows the highest value your plan allows. If you enter more, Reply saves the highest allowed value.

The other limit is the Max number of emails per day that is managed inside the sequence. It cannot exceed the limit of emails per email account a day.

If you want to send multiple emails to one contact daily, the Max daily emails per contact limit is what you need. The default value is set to 1 but you may increase it.

💡 Important: The above limits do not apply to emails sent within the Manual email step. If you'd like the same prospect to participate in several sequences at the same time, you can change the default value to 2 or 3.

What happens when a daily limit is reached

When an email account or a sequence reaches its daily limit, Reply stops sending those emails for the day. The emails are not lost: they wait and go out on the next day, within your sequence schedule.

• Email account limit - each contact in a sequence is assigned to one email account, and all emails to that contact go from it. When an email account reaches its limit, its contacts wait for the next day. They are not moved to another email account. Other email accounts in the sequence keep sending to their own contacts.

• Sequence limit - the Max number of emails per day is shared evenly between the sequence's email accounts that haven't reached their own limit.

• One email account in several sequences - the email account's limit covers emails from all these sequences together. There is no fixed split between the sequences: they use the emails the account has left in the order Reply processes them.

You can't give one sequence priority over another. To control how many contacts a sequence starts each day, use its Max new daily contacts setting.

When fewer emails are left for the day than are waiting to be sent, Reply sends emails for the first step before follow-ups, and contacts are reached in the order they were added to the sequence. The first step only goes to the new contacts that your sequence's Max new daily contacts setting lets in that day. Once that number is reached, no more contacts start the sequence that day, and follow-ups keep sending until the email account or sequence limit is reached.

💡 Daily limits reset at midnight UTC, not in your schedule's time zone.

While a limit is reached, the sequence toggle shows that the sequence is paused due to limits. See Sequence toggle colors explained.

Every new Reply user has 2 email accounts included in the Trial period. Paid subscription plans include:

1. Multichannel plan – 5 email accounts on the monthly plan, 10 on the annual plan

2. Email Volume plan – the number of included email accounts depends on the number of active contacts (see the Fair usage policy section for details)

3. Agency plans – unlimited email accounts

You can also connect as many additional mailboxes as you need for $29/month each.

Contact-related limits

The default contact storage limit in the Reply account is 100,000 on all Business and Agency plans. If you cannot upload more contacts, our Support team can raise the limit upon your request.

💡 Note: Increasing the contact storage beyond 100,000 costs $30 per month for every additional 100,000 contacts.

The Active Contacts limit is the number of unique contacts you reach out to during a billing month. A contact is counted as active if they receive at least one outreach step from you during that period – whether that’s an email, a LinkedIn connection request, a LinkedIn message, or an InMail.

Here's how it works:

• One Contact = One Count: If a contact receives even a single email (whether it’s Step 1 or Step 10, part of the same sequence, or a new one), they are counted as an Active Contact for that month. This limit resets with your subscription renewal date, not at the beginning of the calendar month.

• If a follow-up email is sent to a contact in a different month, they will count as an Active Contact again for that new month. For example, if you sent an email to Contact A during January's billing cycle, they would count toward January's limit.
  If their follow-up email is sent during February's billing cycle, they will also count toward February's limit.

The limit varies based on your subscription plan:

• Email Volume Plans: These plans offer flexible limits starting at 1,000 active contacts and scaling up to 5,000, 10,000, 25,000, 50,000, 100,000, or more, depending on your chosen plan.

• The Multichannel Plan comes with unlimited active contacts.

• During the trial, it's set to 300, so you can reach 300 active contacts. Follow-up emails are not used in the count.

Exporting your active contacts

You can export the list of active contacts at any time to track your usage for the current billing month.

To do this:

1. Go to Settings → Plans & Billing.

2. Find the Active Contacts section and click the download icon next to it.

3. You'll get a CSV file with the full list of contacts you've reached out to within the current billing period.
   For each contact, the file shows the Sequence ID and Sequence Name, the Step # that reached the contact (numbered as in the sequence editor), and the Step Type: Email, LinkedIn Connect, LinkedIn Message or LinkedIn InMail.

   

💡 Please note: this option is available to organization owners only.

Integration-related limits

• API v1 and v2: 15,000 requests per calendar month for each user. Some API v1 calls (campaigns and statistics) also need 10 seconds between calls.

• API v3: no monthly limit. Each user can make up to 100 requests per minute, 3,000 per hour and 150,000 per week. Read more in API rate limits.

• The limit for syncing contacts = the limit for prospects.

Feature-related limits

As a new user, you can earn up to 50 Reply credits during onboarding to search for contacts in Live Data. For subscribers, both the Email Volume and Multichannel plans include 50 Reply credits per month, whether on a monthly or annual plan.

If you want to use LinkedIn automation in your sequences, you need to set up LinkedIn limits.

Each interaction is limited to a maximum of 100 actions per day.

Fair usage policy

The Fair Usage Policy applies to Email Volume plans and ensures that the number of mailboxes included in your subscription aligns with your active contacts and sending activity.

This approach helps ensure you have enough mailboxes to reach your contacts effectively, while also following email deliverability best practices and maintaining stable platform performance.

The number of included mailboxes is determined based on your active contact limit and overall usage.