Limits in Reply can be separated into a few groups. In this article, we will cover all the groups and will see what limits influence the sending most:
email-related
contact-related
integration-related
feature-related
Email-related limits
The first limit that influences the sending is the Total number of emails. The maximum value sent daily from one email account is 400 emails for the paid plans and 200 for the trial accounts.
The other limit is the Max number of emails per day that is managed inside the sequence. It cannot exceed the limit of emails per email account a day.
If you want to send multiple emails to one contact daily, the Max daily emails per contact limit is what you need. The default value is set to 1 but you may increase it.
💡 Important: The above limits do not apply to emails sent within the Manual email step. Team Edition lets you push the same prospect to several sequences of different team members. In this case, you can change the default value to 2 or 3.
Every new Reply user has 2 email accounts included in the Trial period. Paid subscription plans include:
Multichannel plan – 5 email accounts on the monthly plan, 10 on the annual plan
Email volume plan – the number of included email accounts depends on the number of active contacts (see the Fair usage policy section for details)
Agency plans – unlimited email accounts
You can also connect as many additional mailboxes as you need for $29/month each.
Contact-related limits
The default contact storage limit in the Reply account is 100,000 on all Business and Agency plans. If you cannot upload more contacts, our Support team can raise the limit upon your request.
💡 Note: Increasing the contact storage beyond 100,000 costs $30 per month for every additional 100,000 contacts.
The Active Contacts limit is the number of unique contacts you reach out to during a billing month. A contact is counted as active if they receive at least one outreach step from you during that period – whether that’s an email, a LinkedIn connection request, a LinkedIn message, or an InMail.
Here's how it works:
One Contact = One Count: If a contact receives even a single email (whether it’s Step 1 or Step 10, part of the same sequence, or a new one), they are counted as an Active Contact for that month. This limit resets with your subscription renewal date, not at the beginning of the calendar month.
If a follow-up email is sent to a contact in a different month, they will count as an Active Contact again for that new month. For example, if you sent an email to Contact A during January's billing cycle, they would count toward January's limit.
If their follow-up email is sent during February's billing cycle, they will also count toward February's limit.
The limit varies based on your subscription plan:
Email Volume Plans: These plans offer flexible limits starting at 1,000 active contacts and scaling up to 5,000, 10,000, 25,000, 50,000, 100,000, or more, depending on your chosen plan.
The Multichannel Plan comes with unlimited active contacts.
During the trial, it's set to 300, so you can email 300 unique contacts. Follow-up emails are not used in the count.
Exporting your active contacts
You can export the list of active contacts at any time to track your usage for the current billing month.
To do this:
Go to Settings → Plans & Billing.
Find the Active Contacts section and click Export.
You'll get a CSV file with the full list of contacts you've reached out to within the current billing period.
💡 Please note: this option is available to team or organization owners only.
Integration-related limits
15,000 requests a month for API requests.
10 seconds limit between API calls.
The limit for syncing contacts = the limit for prospects.
Feature-related limits
As a new user, you receive 50 Reply credits to search for contacts in Live Data during the trial. For subscribers, both the Email Volume and Multichannel plans include 50 Reply credits per month, whether on a monthly or annual plan.
If you want to use LinkedIn automation in your campaigns, you need to set up LinkedIn limits.
Each interaction is limited to a maximum of 100 actions per day.
Fair usage policy
The Fair Usage Policy applies to Email Volume plans and ensures that the number of mailboxes included in your subscription aligns with your active contacts and sending activity.
This approach helps ensure you have enough mailboxes to reach your contacts effectively, while also following email deliverability best practices and maintaining stable platform performance.
The number of included mailboxes is determined based on your active contact limit and overall usage.
Number of active contacts included in the Email volume plan | Mailbox limit |
1,000 | 25 |
2,000 | 50 |
3,000 | 75 |
5,000 | 125 |
10,000 | 250 |
25,000 | 625 |
50,000 | 1250 |
100,000 | 2500 |