The Sequences page is the first page you see after logging into Reply. It displays all your sequences, their current statuses, and performance metrics.
From this page, you can:
Create and open sequences
Run or pause sequences
Archive or delete sequences
Organize sequences into folders
Duplicate sequences
Add people to sequences
Save sequences as templates
Search, sort, and filter sequences
Change sequence owners (available for Team Edition account owners)
Sequence metrics and statuses
Each sequence in the grid includes performance and activity information.
Sequence metrics
The grid contains the following columns:
Name - Name of the sequence.
People - Number of contacts currently participating in the sequence.
Open rate - Number of opened emails.
Email Reply rate - Percentage of contacts who replied to email steps in the sequence.
LI Reply rate - Percentage of contacts who replied to LinkedIn steps in the sequence.
Reply rate - Overall sequence performance indicator:
0–3% - Low (red)
3–10% - Medium (yellow)
More than 10% - High (green)
Connection rate - Number of accepted connection requests.
Progress - Ratio between active and finished prospects in the sequence.
Owner - Team member responsible for the sequence.
Email Deliveries - Number of successfully delivered emails in the sequence.
LI Deliveries - Number of successfully completed LinkedIn delivery actions in the sequence.
Deliveries - Number of delivered emails and the ratio between Total people and Contacted metrics.
You can manage the columns by adding the ones you want to display on the main page and removing the ones you do not need. To do this:
Click the Customize columns button on the right side of the page.
To remove a column, click the X icon next to it.
To add a column, click Add column and select the column you want to display.
To restore the default layout, click Reset view to default.
Sequence statuses
The first column in the sequence grid shows the sequence status toggle.
Green - Active sequence
Blue - Finished sequence
Orange - The sequence is not running properly because of the issue
Red - Stopped sequence or sequence with issues
You can use the toggle to start or pause a sequence. If the toggle is orange or red, hover over it to view the reason preventing the sequence from running. For example, the email or LinkedIn account is not added to the sequence. The pop-up message includes links that help you update the required information.
Sequence folders
Sequence folders help you organize multiple sequences. To move a sequence to a folder:
Select the sequence in the grid
Click the Move to folder icon
Select the needed folder
Search for a sequence
Use the Search field in the top-right corner of the Sequences page to find sequences by name.
Sorting and filtering
Use the drop-down lists at the top of the Sequences page to sort and filter sequences.
Available sorting options include:
People count
Status
Alphabetical order
Creation date
View date
The second drop-down list relates only to statuses, so here you can select particular statuses:
All statuses (default)
New
Active
Paused
Archived
The third drop-down list lets you filter sequences by type:
All (default)
Regular sequence
AI SDR sequence
AI SDR Strategist sequence
The last drop-down list relates to sequence owners. By selecting a specific sequence owner, you can quickly sort all of your sequences according to their respective owners.
Actions with a sequence
Open the three-dot menu next to a sequence to access additional actions.
You can also select one or multiple sequences and use the quick action icons at the top of the page, such as Activate, Pause, Archive, Move to folder, and Delete.
Add contacts
The Add people action lets you add contacts to a sequence.
You can add contacts using:
Import from CSV
Add from existing
Create manually
Duplicate
The Duplicate action creates a copy of the sequence with the same settings. The duplicated sequence:
Does not include contacts
Has Paused status by default
You must manually add contacts and launch the duplicated sequence.
Change owner
The Change owner action lets you assign another team member as the owner of the sequence. This option is available for the team owner in Team Edition accounts.
Save as template
The Save as template action saves the sequence to your templates list.
Move to folder
The Move to folder action lets you organize sequences into folders.
Archive
The Archive action moves the sequence to the archived list. Before archiving, the sequence must be paused. Archived sequences appear at the bottom of the Sequences page.
💡 Note:
Archived sequences cannot be unarchived (to do this, please contact our Support team)
Apart from deletion, no actions are available for archived sequences
Delete
The Delete action permanently removes the sequence from the system.
💡 Note that deleted sequences cannot be restored.