Automatic LinkedIn sequence steps allow you to automate your LinkedIn channel outreach. Two automatic LinkedIn steps are available in sequences: LinkedIn automatic connect and LinkedIn automatic message.

The automatic connect allows you to automatically connect to someone on LinkedIn, while the automatic message step will be sent as a LinkedIn message to an existing LinkedIn connection.

How to add an automatic LinkedIn step to a sequence

To add an automatic LinkedIn connect or message step to a sequence, please follow the steps below:

  1. Create a new or open an existing Reply sequence.

  2. Navigate to the Steps tab and choose the LinkedIn step.

3. From the drop-downs of the step editor that appears, select Automatic and then Message or Connect step type.

4. If you selected Message, enter your message into the Message text editor that appears. The message cannot exceed 8000 symbols.
If you selected Connect, enter a personal message into the Connection request personal message text editor that appears (optional). The message cannot exceed 300 symbols.
For both a message and a personal note that comes with the connection request, you can select and input all the variables and templates you have in your Reply account.

5. Click the Save button in the step editor to save the step.

If your LinkedIn account is not connected to your Reply account yet, follow the Connect a LinkedIn account link in the automatic LinkedIn step editor to navigate to the LinkedIn Accounts tab in Reply Settings and connect your LinkedIn account.

If you have several LinkedIn accounts added to your Reply account, then when you create a new sequence, the first in the list LinkedIn account (in Reply Settings > LinkedIn Accounts) is automatically added to the sequence. To replace the automatically added LinkedIn account, navigate to sequence Settings > Accounts > LinkedIn accounts and select a new LinkedIn account from the drop-down list at the bottom of the section.

How it works

When you run a sequence with an automatic LinkedIn step, messages and connections will be sent automatically if you use public LinkedIn or Sales Navigator. When you use Sales Navigator, the Connections & Messages limits are higher than when you use public LinkedIn.

If there are contacts that don't have a LinkedIn URL, the sequence will skip such an automatic LinkedIn message or connection request step and move contacts to the next step in the sequence.

You are free to choose any combination of automatic and manual LinkedIn steps that suits your needs. You can, for example, send manual LinkedIn connection requests and automatic LinkedIn messages, or vice versa. If you would like to send LinkedIn messages to people with whom you are not connected on LinkedIn, you'll need to add both automatic LinkedIn steps to your sequence: first Connect, and then Message.

When a contact responds to your LinkedIn messages sent manually or by an automatic LinkedIn message step in a sequence, Reply detects the reply and sets the Replied in LinkedIn status to the contact. You can see the reply in the contact's Activity log.

Automatic LinkedIn connect

The automatic LinkedIn connect step will be processed only if you are not connected to the prospect yet.

When you add an automatic LinkedIn connect step to a sequence and run it, Reply checks if a LinkedIn account is connected to this sequence and if the prospect is already a connection. If the prospect that goes through this step is not a connection of yours, there will be an attempt to send a connection request. If you are already connected to the prospect, this step will be skipped and the prospect moved to the next step in the sequence.

Automatic LinkedIn message

The automatic LinkedIn message is sent to the prospect only if you are already connected to them on LinkedIn no matter what triggered the connection, an automatic or manual LinkedIn connection request.

Once you add an automatic LinkedIn Message step to a sequence, Reply checks if a LinkedIn account is connected to this sequence and if the prospect is already a connection. If the prospect that goes through the step is a connection of yours, there will be an attempt to send the message. If you are not connected to this prospect, this step will be skipped and the contact moved to the next step in the sequence.

LinkedIn automation schedule

Automatic LinkedIn messages and connection requests are sent to prospects according to the schedule assigned to the sequence. You can assign and customize a schedule on the sequence Steps tab.

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