Automatic LinkedIn sequence steps allow you to automate common LinkedIn actions, such as sending messages, connecting with people, and engaging with their posts. This helps you save time while reaching out to more contacts.

You can mix both automatic and manual LinkedIn steps within the same sequence to match your preferences. For example, you can manually send connection requests while automating message delivery, or the other way around.

The available automatic LinkedIn sequence steps include:

Message – send a message to an existing LinkedIn connection.
Connect – send a connection request to someone on LinkedIn.
InMail – send private messages to people on LinkedIn without needing a prior connection.
View Profile – automatically view a contact's LinkedIn profile.
Like Recent Posts – like posts shared by your contacts.
Endorse Skills – automatically endorse the skills of your contacts.
Follow Profile – follow the LinkedIn profiles of your targeted contacts.
Voice Message – send a voice message to a LinkedIn connection.

💡Important: If the sequence with automatic LinkedIn steps includes any contacts without LinkedIn URLs, Reply will assign them the 'Missing Data' status.

By automating your outreach on LinkedIn, you can increase your chances of reaching a much larger number of contacts. Whether you're looking to expand your network, generate leads, or promote your brand, using automation can help you achieve your goals.

How to add an automatic LinkedIn step to a sequence?

Open an existing sequence or create a new one.
Navigate to the Steps tab and select LinkedIn.

If you're adding a step to an existing sequence, click on the + button to add a new step and select LinkedIn.
From the drop-down list, select Automatic, then choose the type of step you want to add.
💡Note: If you select 'Manual' from the drop-down, you'll be guided through setting up manual LinkedIn connections.
Complete the step.
- If you choose Message, enter your message in the text editor (up to 8,000 symbols).
- If you choose Connect, enter an optional personal message (up to 300 symbols) in the connection request text editor.
- You can also use variables and templates from your Reply account to personalize your messages and connection requests.
Click Save.

That’s it! You can continue adding more steps if needed.

Important notes:

To use automatic LinkedIn sequence steps, you must first connect LinkedIn accounts using an auto cookie.
When you set up a sequence with LinkedIn steps, please add your LinkedIn account(s) in the sequence settings. You can select a single account or multiple accounts from the list.

You can send messages only to contacts who are your 1st-degree connections on LinkedIn, meaning they are already in your network.
For contacts who are not yet connected (2nd and 3rd-degree connections), you can send them a connection request instead.

💡To use LinkedIn's automatic steps, make sure that your LinkedIn localization is set to English.

As of now, Reply's automation for LinkedIn accounts is fully supported only for those who use English. If you use other languages, some features of LinkedIn automation may not be available or may not work as expected.

To edit this, please log in to your LinkedIn account, go to Settings & Privacy, select Site Preferences, and choose English under Site Language.

Types of LinkedIn automatic steps

LinkedIn automatic steps can include messages, connection requests, InMails, profile views, and more. Here are the descriptions of all the LinkedIn automatic steps that you can create:

Message

A LinkedIn message is a direct message to your contact. To message LinkedIn users outside your network, be sure to include both Connect and Message steps in your sequence.

Once you add an automatic LinkedIn Message step to a sequence, Reply checks if the prospect is already a connection. If you are not connected to this prospect, this step will be skipped, and the contact will be moved to the next step in the sequence.

You can type your message in the text field. For the message step, you can also add links, pictures, and attachments. To make the process easier, you can use a template. To do this, click on the Templates icon → Select a folder → Choose the template you want.

💡Note: Messages cannot exceed the limit of 8000 symbols.

You can also personalize your message by using variables. To add variables, click on the { } icon → Select from Contact, Team, or Advanced variables → Insert the ones you need.

You can preview your message by clicking the eye icon in the bottom right corner of the pop-up.

For attachments, the supported file formats are the same as on LinkedIn:

Adobe PDF (.pdf)
Microsoft PowerPoint (.ppt/.pptx)
Microsoft Word (.doc/.docx)
.jpg/.jpeg
.png
.gif

Please note that the maximum file size is 3 MB. You can attach only 1 file per message.

Connect

This step sends a connection request with a short note to someone on LinkedIn.

When you add an automatic LinkedIn connect step to a sequence and run it, Reply checks if a LinkedIn account is connected to this sequence and if the prospect is already a connection. If the prospect that goes through this step is not a connection of yours, there will be an attempt to send a connection request. If you are already connected to the prospect, this step will be skipped, and the prospect will be moved to the next step in the sequence.

You can use templates and variables in the text editor, just like in the message step. However, attachments are not available for the Connect step; they are only supported for automatic LinkedIn messages.

💡Note: Connection requests cannot exceed 300 characters.

View Profile

This step automatically views the profiles of your contacts.

Like Recent Posts

Use this step to automatically like the posts published by your prospects.

InMail

This step allows you to send private messages to anyone on LinkedIn without having to establish a prior connection. Here's a detailed article about the InMail step.

Endorse Skills

With this step, you can automatically endorse the skills of your contacts.

Note that this feature only works for contacts you're already connected with on LinkedIn. If you're not connected, this step will be skipped, and the contact will move to the next step in the sequence.

When setting up this action, you can choose up to 3 skills to endorse. If the contact has fewer than the selected number of skills, only the available skills will be endorsed.

Follow Profile

This step automates the process of following targeted contacts on LinkedIn.

If you're already connected with a contact, this step will be skipped since LinkedIn automatically follows your connections. However, if you follow someone first, you can still send them a connection request.