To ensure the highest level of email communication and to support the strong reputation of email addresses connected to Reply, we have a minimum requirement of an acceptable email bounce rate.
The maximum bounce rate in Reply is 8%, which is calculated daily during the sending window per sequence. Once the 8% bounce rate is reached, Reply stops sending the first step of a sequence but continues sending its follow-ups. After 24 hours, when the previous sending window closes, Reply automatically resumes sending the first-step emails; the bounce rate is reset. Once the bounce rate is reached again, the same logic is applied.
Please validate contact emails to prevent sequence suspension and reaching out to the maximum allowed bounce rate to comply with our Usage Policy
Reply will notify you of sequences that have reached half or full bounce quota in the Notification Center and email reports so you can take all necessary precautions. You can also check your bounce rate at any time on the Stats tab of the sequence, on the Reports page, and on the Sequence page if you hover over the sequence toggle (read more on toggles behavior here).
How to calculate sequence bounce rate
The bounce rate is calculated as the number of bounced emails/total people:
Bounce rate = Bounced emails/Total people
How to check bounce rate metrics
Click Reports from the top header menu and open the Emails page. Or, open the needed sequence and navigate to the Stats tab.
You can see the bounce rate stat in the Key Metrics section on both pages.
To check the historical rate for all time, apply the All time filter.