Reply suspends a sequence when its bounce rate gets too high. This usually happens because of low-quality contacts that include a significant number of outdated or incorrect email addresses. This can potentially harm your domain's reputation and have a negative impact on your future email sequences. Therefore, it's important to regularly maintain and update your contact list to ensure that your emails reach the intended recipients and to safeguard your domain's reputation.
We strongly recommend that you validate your contact lists before launching a sequence. You may use our validation service or any other service you prefer:
According to our Usage Policy, we have a minimum requirement for an acceptable email bounce rate. If the sequence reaches an 8% bounce rate per 24 hours (once it has sent at least 200 emails), Reply stops sending the first step of the sequence but continues sending its follow-ups. Reply then resumes sending the first-step emails automatically at its next daily reset, so the wait is up to 24 hours; the bounce rate is reset. Once the bounce rate is reached again, the same logic is applied.
We will notify you of sequences that have reached half or full bounce quota so that you can prevent sequence suspension.
For more details on how to improve your overall email deliverability score, please refer to this article.
💡 If you see Account under review, Reply has stopped sending while it checks your account for suspicious activity. You can't fix this in the app. Contact our support team to resolve it.
💡 If the sequence toggle says Your sequence has been suspended due to an error. Please contact support, the bounce rate isn't the cause: an email failed to send. See Sequence toggle colors explained for what to check.