From time to time you can notice a red toggle next to your sequence with the Missing Data notification:
Some contacts inside the campaign may have the same status. This article will help you understand the problem and quickly fix it.
Reasons for the Missing Data
Before we move to the fix, here are some reasons for this error status. It can be handy, so let's dive in 👇
The data for the variable is missing - for example, you use the {{Company}} variable, but leave the contact's Company field empty.
LinkedIn URLs are missing or invalid - prospects don't have a LinkedIn profile link, or the link added is broken or doesn't open correctly.
The phone number is invalid - you use an incomplete number format or have extra symbols (+-).
AI variable includes another missing variable - for example, if your template uses an AI variable that includes {{Company}}, but the {{Company}} field is empty, it will trigger a Missing data error.
Account Industry is missing – The Account Industry field depends on the Account field. If the Account is empty, the Industry will be empty too.
Steps to fix
The fastest way to check what is missing is through the Preview tab. Here are the steps you need:
Open the sequence;
Go to the Preview tab;
Hover over the red icon to see what's missing:
Now that you have your missing field, we can move to fixing the status. There are 4 options to choose from:
Add the data to the contact's field.
Remove the variable from the step (this will remove it for all the contacts).
Add the missing field in the Preview tab.
Upload a CSV file with all the data that is missing (we'll update all the contacts at once).
If you don't see any missing variables in the Preview tab, the issue might be with missing or invalid LinkedIn URLs.
To check this:
Go to the People tab and apply this smart filter:
Status: Missing data is set to True.
Open a prospect's profile and check if they have a LinkedIn URL.
Make sure the link works – it might be missing, broken, or the LinkedIn page may have been deleted.
💡 Important: Once you add all the missing fields, we will reactivate the contacts automatically. If the status remains, you may double-check the fields or change it manually.
Steps to manually reactivate contacts
Sometimes the status remains even after the changes. In this case, you can change it from Missing Data to Active manually. Here's how to do it:
Set up the filter to find contacts:
Select all contacts;
Click the Change status icon:
Click on the "+" next to Active:
Save the changes and done!
This will do the trick! You can restart the sequence by turning the toggle off and on to apply the changes faster.
If you have any questions left, feel free to message our Support team in chats or at [email protected].