The AI variable makes email personalization simple and effective. You can use it to write your own prompts or choose from a pre-made selection in the Library. Once you select a prompt, it is sent to OpenAI, which processes the request and returns customized content for each recipient.
This helps retrieve important information, fix formatting or data issues, and make your emails more engaging. As a result, you can improve both response rates and deliverability. Let’s dive into why it’s useful and how it works!
Why use the AI Variable?
Better deliverability
Sending the exact same email to many recipients can harm deliverability. You can use the AI variable to write prompts that randomize phrasing or add personalized snippets. These changes can help your emails appear more natural and reduce the chances of being marked as spam.
Check out the 'Randomize Any Text' prompt to create synonymic variations of your text.
Personalized snippets
Use the AI variable to add short, personalized pieces of text that make your emails feel more relevant. You can create prompts to identify pain points related to a specific job or company, mention key competitors, or find out recent news.
Take a look at the 'Find 3 Pain Points' prompt for an example.
Consistent formatting
Prompts like 'Clean First Name' or 'Job Title Standardization' automatically adjust text formatting. The AI variables can also help remove corporate suffixes such as 'LLC', 'INC', or 'LTD', and fix other data issues, such as inconsistent capitalization or formatting errors.
How to add an AI variable?
To add an AI variable to your email:
Open your email template.
Click on AI variables in the email body or subject line, depending on where you want to use them. You can add them to either or both.
Write your prompt or select one from the library.
Click on Generate Preview to see if it works correctly.
Click Add variable to add it to your email.
You can also save your favorite prompts for future use. Click Save to library to add them to your templates.
Saved prompts are private to your account and won't be visible to your team (for Team Edition and Agency users).
💡 Important: The AI variable generates content just before the email is sent, so it won't appear in advance on the Preview page.
Use live web search
When you use an AI variable, you can choose whether to enable Use live web search.
If the toggle is off → The AI variable is free. It will use the information available from the LLM (large language model) only.
If the toggle is on → The AI variable becomes more research‑oriented. It uses an advanced OpenAI model with live internet access and pulls information from multiple online sources.
Using live web search costs 1 Reply credit per variable per contact. For example, if you send emails with this variable to 50 contacts, it will use 50 Reply credits. Regular search (with the toggle off) is free of charge.
Live web search also includes 100 free AI variable previews per day. Additional previews will consume 1 Reply credit each.