The AI variable makes email personalization simple and effective. You can use it to write your own prompts or choose from a pre-made selection in the Library. Once you select a prompt, it is sent to Open AI, which processes the request and returns customized content for each recipient.
This helps retrieve important information, fix formatting or data issues, and make your emails more engaging. As a result, you can improve both response rates and deliverability. Let’s dive into why it’s useful and how it works!
Why use the AI Variable?
Better Deliverability
Sending the exact same email to many recipients can harm deliverability. You can use the AI variable to write prompts that randomize phrasing or add personalized snippets. These changes can help your emails appear more natural and reduce the chances of being marked as spam.
Check out the 'Randomize Any Text' prompt to create synonymic variations of your text.
Personalized Snippets
Use the AI variable to add short, personalized pieces of text that make your emails feel more relevant. You can create prompts to identify pain points related to a specific job or company, mention key competitors, or find out recent news.
Take a look at the 'Find 3 Pain Points' prompt for an example.
Consistent Formatting
Prompts like 'Clean First Name' or 'Job Title Standardization' automatically adjust text formatting. The AI variables can also help remove corporate suffixes such as 'LLC', 'INC', or 'LTD', and fix other data issues, such as inconsistent capitalization or formatting errors.
How to add the AI variable?
To add the AI variable to your email:
Open your email template.
Click on the AI variables.
Write your prompt or select one from the library.
Click on Generate Preview to see if it works correctly.
Click Add to Step to add it to your email.
You can also save your favorite prompts for future use. Click Save to library to add them to your templates.
Saved prompts are private to your account and won’t be visible to your team (for Team Edition and Agency users).
💡 Important Note: The AI variable generates content just before the email is sent, so it won’t appear in advance on the Preview page.