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Accounts

Comprehensive guide to managing accounts and company data in Reply
7 articles

Single account page

The single account page helps you manage a specific company and its related contacts in one place. You can view account information, track activity, and manage contacts without switching between pages. When you click an account name on the People → Accounts page, you open the account sidebar on the right side of the screen with key company details. You can edit this information at any time. From here, you can click the Open individual account page button. The page includes four tabs: - Contacts - Activity - Logs - Notes Let's go through them one by one. Contacts tab The Contacts tab shows all contacts linked to the account. From here, you can view and manage contacts in one place. At the top, you can use quick filters to narrow down the contact list: - All, My, Opened, Replied, Bounced, Opted Out, To Call, Clicked Clicking a contact opens their contact card. There, you can view and edit contact details, and access related activity, sequences, and emails. Bulk actions You can select one or more contacts and apply actions from the top bar: - Validate emails - Move to sequence - Move to lists - Move to account - Change status - Log a meeting - Remove from account - Change owner - Export to CSV - Set stage - Blacklist or unblacklist contacts Add new contacts Click New contact to add contacts to the account. You can choose one of the following options: - Import from CSV - Add from existing - Create manually - LinkedIn search Once added, contacts are automatically linked to the account. Activity tab The Activity tab shows all contact-related activity within the account performed by you and your team. Activities are listed in chronological order, with the most recent at the top. You can see actions such as adding contacts to an account, updating statuses, or adding contacts to sequences. Each entry includes the action, timestamp, and the team member who performed it. You can filter activities by: - Event type – Emails, Calls, People, Sequences, SMS, Tasks, Meetings, LinkedIn. You can select multiple types. - Owner – Filter by the team member who performed the action. - Time range – Last Week, Last Month, Last Year, All Time, or a custom period. Logs tab The Logs tab shows all account-level activity performed by you and your team. It includes changes and updates made to the account, helping you track its full history and context. Notes tab The Notes tab shows all notes added by you and your team for the account. You can view all notes in chronological order and see the total number of notes. To add a new note, use the Take a note field and click Save.

Last updated on Oct 16, 2026

Account stages

The Accounts page shows all companies that were created automatically based on contact information in your Reply account. Each account has a stage, which is displayed in the Stage column in the accounts list. What are account stages? Account stages represent the progress of an account in your outreach process – from the first interaction to the final outcome. They help you track where each account is in your pipeline and may include stages such as New, Qualified, Meeting booked, Negotiating, Disqualified, On hold, Closed-won, and Closed-lost. Here's the list of available account stages: | Stage | Description | | --- | --- | | New | The account is new to the outreach pipeline | | Qualified | Sales-qualified account | | Meeting booked | A meeting is booked with a decision-maker | | Negotiating | Negotiations are in progress | | Disqualified | The account is not relevant | | On hold | Contact later | | Closed-won | The deal was completed successfully. | | Closed-lost | The deal was lost | Stages are shown as labels in the Accounts tab, on the individual account page, and in the account sidebar. Filter accounts by stage You can filter accounts by stage to quickly find companies in a specific part of your pipeline. To filter accounts: 1. Go to People → Accounts. 2. Click the filter icon in the top right corner. 3. Select Stages. 4. Choose a condition and select one or more stages. 5. Click Apply. Available conditions: - Is – shows accounts that have the selected stage(s) - Is not – excludes accounts with the selected stage(s) - None – shows accounts that do not have a stage set You can select multiple stages when using Is or Is not. Set or change an account stage You can set or update account stages for one or multiple accounts. To do this in bulk: 1. Go to People → Accounts. 2. Select one or multiple accounts using the checkboxes. 3. Click Set stage. 4. Choose a stage from the dropdown. You can also set or change a stage for a single account: 1. Open an account. 2. In the sidebar, click Set stage. 3. Select a stage from the dropdown. Edit stages You can update existing stages by changing their name, color, or description. To edit stages: 1. Open Settings. 2. Go to the Accounts tab. 3. Expand the Account stages section. 4. Click the ⚙️ icon next to a stage 5. Make changes and click Save. 💡 Note: You cannot create new stages, but only edit existing ones. Account stage names are limited to 20 characters, and descriptions can be up to 512 characters.

Last updated on Oct 16, 2026

Account filters

Accounts are groups of contacts that belong to the same company or domain. Account filters help you quickly find specific accounts based on key criteria. Default filters You can use the default filter options at the top of the page: - All owners – If you're in a team, filter accounts by owner. - All time – Filter accounts by last activity date (Last Week, Last Month, Last Year, All time, Custom). - Saved filters – Access filters you've previously created and saved. Smart filters In addition to default filters, you can create custom smart filters to find specific accounts. To create a smart filter for accounts: 1. Go to People → Accounts. 2. Click the filter icon. 3. Select the conditions you need. 4. Click Apply or save the filter for future use. 💡 Make sure to select the correct operator for your filter; otherwise, results may not be accurate: | Equals – shows accounts that exactly match the entered valueDoes not equal – shows accounts that do not match the entered valueContains – shows accounts that contain the entered valueDoes not contain – shows accounts that do not contain the entered valueNone – shows accounts where the field is empty (for example, Country is blank) | | --- | Below you can see the full list of available smart filters 👇: | Filter | Description | | --- | --- | | Account name | Filter accounts by their account name. | | Domain name | Filter accounts by company domain. | | City | Filter accounts based on city. | | Country | Filter accounts based on country. | | Industry | Filter accounts by company industry. | | State | Filter accounts based on state. | | Owners | Show accounts owned by a specific Reply teammate. | | LinkedIn URL | Filter accounts by LinkedIn company profile. | | Phone number | Filter accounts by phone number. | | Time zone | Filter accounts by time zone. | | Company size | Filter accounts by number of employees. | | Last activity date | Filter accounts based on their last activity date. | | Stages | Filter accounts based on their account stage. | | # of Contacts | Filter by the number of contacts assigned to an account. | | Sequences | Filter accounts by sequences their contacts are currently participating in. | | Custom fields | Filter accounts by the values of their custom fields. |

Last updated on Oct 16, 2026

Import accounts from CSV

Accounts represent companies or organizations, usually grouped by domain (for example, all contacts with @company.com). Instead of adding accounts one by one, you can import them in bulk using a CSV file. Upload a CSV file To import accounts: 1. Go to People → Accounts. 2. Click New account → Import from CSV. 3. Upload your CSV file or drag and drop it into the window. You can download a sample file using the CSV example link and fill it with your data. 4. Map fields. 5. Choose how to handle matched records. Matches can be identified by account name or domain name. - Overwrite existing fields – replace existing data with new values - Update missing fields – fill in empty fields only - Skip – ignore existing accounts - Duplicate – create new accounts without changing existing ones 6. Check the summary and click Done to finish the import. Once completed, your accounts will appear on the Accounts page. If there are any import errors, you can download a file with details to fix them. 💡 Account name is a required field. You can upload up to 10,000 rows per file. Supported fields Your CSV file can include the following fields: | Field | Description | | --- | --- | | Domain name | The main domain used by company members in their email addresses (for example, @reply.io). | | Account name | The name of the company. | | Domain secondary | An additional domain used by company members in their email addresses. | | Description | Any notes or important information related to the account. | | Email | The company's email address. | | Phone number | The company's phone number. | | Industry | The industry the company operates in. | | Company size | Possible values: Empty, Self-Employed, 2-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000, 10001+ | | LinkedIn profile | The company's LinkedIn profile. | | Twitter profile | The company's Twitter profile. | | Country | The country the account belongs to. | | State | The state the account belongs to. | | City | The city the account belongs to. | | Custom fields | Account custom fields you create to store additional account data. |

Last updated on Oct 21, 2026

Accounts overview

Accounts help you organize contacts by company and manage company-level information in Reply. On the People → Accounts page, you can create and manage accounts, assign contacts to them, track activity, and perform bulk actions. An account groups contacts that belong to the same company or organization (for example, Reply or Salesforce). Each account can include multiple contacts, making it easier to see all interactions with a company in one place and choose the right person to reach out to. Content: 1. Creating accounts and assigning contacts 2. Accounts page layout - Account sidebar 3. Actions with accounts - Move accounts to a list - Remove an account from a list - Change owner - Set stage - Duplicate an account - Export accounts to CSV - Delete an account 4. Manage account lists Creating accounts and assigning contacts You can create accounts in two ways – manually or by importing multiple accounts via CSV – and then assign contacts to them so you always know which people belong to which company. To assign contacts to accounts individually: 1. While creating or editing a contact, open their profile. 2. Click the Account field and select the account from the dropdown. 3. If the account doesn't exist yet, click + New Account, create it, then select it from the dropdown. To assign contacts in bulk: 1. Go to the People page. 2. Select the contacts you want to assign. 3. Click Move to account and choose the account you need. 💡One contact can only be in one account at a time. Accounts page layout The Accounts page is organized into several sections to help you find information quickly and take necessary action. Here's what you'll see on the page: 1. Filters – Use filters to quickly find accounts based on owner, stage, sequences, activity, and other criteria. For more details, see the Account filters article. 2. Main grid – This is the core area of the page. The grid includes columns such as Account Name, # of contacts, Domain, Country, City, Company Size, Sequences, Stage, Industry, Owner, and Last Activity Date. Newly created accounts appear at the top by default. You can sort any column in ascending or descending order by clicking its header. 3. Account lists – Use lists to organize larger groups of accounts, for example, by industry or region. You can create new lists, edit or delete existing ones, and move accounts between them. 4. New account button – Click this button to create a new account manually or import multiple accounts using a CSV file. 5. Search field – Use the search field to quickly find a specific account by name. You can also customize the view by clicking the ⚙️ icon: drag and drop columns to change their order, hide the ones you don't need, or unhide them later at any time. Account sidebar On the People → Accounts page, click on any account name to open the account sidebar on the right side of the screen. The sidebar gives you a detailed view of the account and lets you quickly take necessary action. You can review account information, edit details, and manage related contacts. Here's what you'll find in the sidebar: | Sidebar element | Description | | --- | --- | | 1. Quick actions | Manage different actions with accounts: Move to list, Set stage, Duplicate, or Delete. | | 2. Contacts count | Shows how many contacts belong to the account. Click to see a list of contacts with detailed information. | | 3. Last activity date | The most recent time you or your team interacted with this account. | | 4. Company location | Registered country, state, and city of the account. | | 5. Phone number | The company's main phone number. | | 6. Social media icons | Quick access to the company's profiles on LinkedIn and Twitter. | | 7. Account stage | Shows the current stage of the account in your sales process. Account stages represent the phases your team goes through with an account – from initial contact to deal closure. Common stages include New, Qualified, Negotiating, Meeting Booked, On Hold, Closed-Won, and more. | | 8. Detailed account information | - Domain name- Account name- Domain secondary- Description- Email- Phone- Industry- Company Size- LinkedIn profile- Twitter profile- Country- State- City- Owner- Time Zone | If you click on an account in the grid, you can open its individual account page, where you can review contacts, activity, logs, and notes. Actions with accounts You can manage accounts individually or in bulk. Available actions include: - Move accounts to a list - Remove accounts from a list - Change owner - Set stage - Duplicate an account - Export accounts to CSV - Delete an account Just select the checkbox next to the account(s) you want to act on, or click All at the top of the grid to select everything. Move accounts to a list To move accounts to a list (you can move multiple accounts to multiple lists at once): 1. Select the account(s) in the main grid. 2. Click the Move to list icon. 3. Pick the list(s) you want and click Apply. 4. Choose an option: - Add to list(s) – keeps the accounts in their current lists as well - Move to list(s) – removes the accounts from their current lists Remove an account from a list To remove one or more accounts from a list: 1. Select the account(s) in the main grid. 2. Click the Move to list icon. 3. Leave all list checkboxes empty and click Apply. 4. In the pop-up, type REMOVE and click Remove to confirm. Change owner To assign an account to a different team member: 1. Select the account(s) in the main grid. 2. Click the Change owner icon. 3. Choose the team member you want to assign the account(s) to. Set stage To update the stage of one or more accounts: 1. Select the account(s) in the main grid. 2. Click the Set stage icon. 3. Choose the stage you want to assign. 4. To remove a stage, simply select None. Duplicate an account Duplicating an account creates a copy of an existing account with the same information, but without contacts. You can add contacts to the duplicated account later. To duplicate an account: 1. Click on the account to open it in the sidebar. 2. Click the Duplicate icon. 3. Edit any information if needed, then click Save. By default, the duplicated account's name will include (Copy), but you can change it. Export accounts to CSV You can quickly export account data to a CSV file to create backups, share with others, or analyze your data. To export accounts: 1. Select the accounts you want to export by checking their boxes, or select All on the current page. 2. Click the Export to CSV icon. 3. The file will be saved to your device, and you can open it to review your data. Delete an account To delete an account: 1. Check the box next to the account(s) in the main grid. 2. Click the Delete icon. 💡Important: Deleting an account will move its contacts to All contacts on the People page, and the activity will still be visible in each contact's profile. Manage account lists Lists help you group accounts together – for example, by industry or any other attribute. To create a list: 1. Go to the Lists panel on the right and click the + icon. 2. Enter a name for the list and click Create. Now you can move accounts into this list! To edit or delete the list, click on the three dots next to the list and select the necessary action.

Last updated on Oct 16, 2026

Account custom fields

Account custom fields let you store additional company-specific information in Reply and use these fields as variables to personalize messages to prospects associated with those accounts. Create a custom field To create a new custom field for accounts: 1. Go to Settings → Accounts. 2. Open the Custom fields section. 3. Click Add custom field. Settings, Accounts, Custom fields section with the Add custom field button highlighted 4. Name the field and select the field type. 5. (Optional) Publish the field organization-wide to make it available across the entire organization. 6. Save. New custom field dialog with a field label, field type and the option to publish it organization wide Once created, the field will appear in the account activity card, where you can add information manually or map it during CSV import. Account card showing the custom field Business challenges with its value To display account custom fields in the account grid, open the grid, click ⚙️, and select the fields you want to display. https://desk.reply.io/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaGdQIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--df2d34e2c778332fd1d1196714dc93f3b189164b/d2618c137276-chrome-capture-2026-10-13-loop.mp4 Custom variables for accounts Account custom fields are also available as variables. You can use them to personalize your messages with account-specific information. To insert an account custom field into a message: 1. Open your sequence and select a step. 2. In the editor, click Variable. 3. Select Contact. 4. Scroll down to Account custom fields and select the field you want to insert. Variable menu in the email editor with the Contact tab open and Account Custom Fields listed

Last updated on Oct 16, 2026