We offer 3 options on how to setup the way for your prospects to unsubscribe from your further outreach:

  1. By specifying a text line in the end of your emails;
  2. By specifying the Opt Out link.
  3. By placing a custom opt-out link in the email body.

Both text and link options are located in your Email account settings -> Opt-out Text section

  • Navigate to the Email Accounts tab of the Settings page.
  • Click on email account where you want to change the opt out text.
  • Scroll down to the Opt-out text section and expand it.

The slider between the 2 options indicates which option is currently on. On the screenshot above there is an example of how your Opt Out text will look like in the end of your emails.
When a person replies back to your email asking to unsubscribe, our system will automatically sort this email to 'Do Not Contact' Inbox category and set this prospect with Opted Out status. This will stop sending out follow up emails to this prospect unless you Opt them In manually.

You can specify your own text anytime.

On the screenshot below the unsubscribe link option is turned on, which means that it'll be added to your emails as well, and your prospects will be able to simply click on the link instead of replying you back. They'll be redirected to a unsubscribe page saying that they have been removed from your list.

You can specify your own texts for both these fields. Please note, that the link and text in it should be wrapped in {curly brackets}.

If you don't want to have an opt out link, simply leave all fields blank. In order to comply with spam laws, we recommend you to have the opt out option in your email sequences.

Please note, that Opt Out text and link are not added to Testing emails (when send from Steps in sequence), and Direct Messages (when emailing directly from prospect's profile).

Placing a custom opt-out link in the email body

  1. Open the text editor and select the place to insert an opt-out link.

   2. In the text editor, click the Insert/edit link button to open the Insert link dialog window. 

   3. In the Url field of the Insert link dialog window, enter {opt-out}. Reply will recognize this text and convert into an opt-out link.
   4. In the Text to display field of the Insert link dialog window, enter the link text (for example, here). 

   5. Click Ok to insert the link. 

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