How can I hyperlink all links inserted as a custom variable?

First, open the needed step template in your sequence. Then select the HTML editor option from the toolbar (if you don't have it, make a request to enable it for your account):

Insert the code <a href="{{SomeUrlVariable}}">Link text</a>, where:

• {{SomeUrlVariable}} - is your custom variable with a link
• Link text - is hyperlinked text