Template variables are a set of editable values, provided for Reply users. They allow maintaining the identity of each email and (in future) other sequence steps like LinkedIn, Call, etc.

Adding variables to a template has three advantages:

  • flexibility
  • time-saving
  • personal approach to each recipient.

By adding variables, you do not have to edit each email manually for personalization improvement. The variable does it for you.

For example: it's nice to receive a letter addressed to you personally. This shows that the sender is attentive to you. Instead of entering the name of each recipient in the email, you can use the Contact variable in the template. Using {{FirstName}}, {{LastName}} or {{FullName}} variables the data about the recipient appears in your template automatically.

Note: If you don't have the appropriate information about the recipient, you can use a fallback variable {{FirstName | 'there'}}. In this case, if the first name of the contact is unknown, this variable will replace it in email with the word “there”. That will make your message more neutral, but still personal.

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