Custom variables are variables that contain arbitrary text or numeric data from your custom fields. For more information on how to create and edit custom fields, see the following article.
To add a custom variable to your template:
Navigate to the Steps tab on the Sequence page
Open the Template creation pop-up
Click the Insert variable button
Use the CUSTOM FIELDS subsection
You can use custom variables as an independent variable or as a part of conditional variables.
Note: If you create custom variables with special symbols like "& < > \" ' ` ="#! or spaces, those symbols will be replaced with _ .