Custom variables let you insert values from custom contact fields into your templates. They're useful when default contact or team variables don't cover the data you want to include.
Custom variables pull text or numeric data directly from custom fields on the contact card.
š” If you haven't created custom fields yet, see the Custom fields article.
To add a custom variable:
Create a new sequence or open an existing one.
Open or add the step you want to edit (for example, an email, LinkedIn message, or SMS).
Click the Variables icon in the top-left corner of the editor.
In the variables window, go to the Contact tab.
Scroll down to the Custom fields section.
Select the contact variable you want to insert.
Save!
Custom variables use values stored in custom contact fields. You can use them on their own or as part of advanced (conditional) variables, which allows you to adjust message content based on whether custom data is available.
š”Note: If a custom field name contains special characters (such as < > " ' \ =) or spaces, Reply will automatically replace them with underscores (_) when generating the variable name.