The Channel Efficiency dashboard brings together metrics and analytics from all the outreach channels you use in Reply. This includes Automatic Emails, Manual Emails, Calls, LinkedIn, Automatic SMS, Manual SMS, and WhatsApp.
You can see how each channel performs, compare results, and identify which channels drive the most replies and booked meetings. All data is historical, so you can select a date range to review performance over a specific period.
💡 Metrics are displayed according to the timezone set in your account settings. When you select a time range, all statistics correspond to the dates when interactions occurred.
Filters
Use filters to focus on the data that matters most.
You can filter by:
All emails, sequences, and owners – Select specific email accounts, sequences, or team members, or view all at once.
All time – Choose a preset range (Last week, Last month, Last year, All time) or set a custom date range.
Smart filters – Refine your stats using advanced criteria, such as contact data, sequence steps, or a combination of filters.
Key metrics
The Key Metrics section gives a quick overview of your outreach performance based on the filters applied.
Total prospects contacted – The number of unique contacts reached across all channels. Each contact is counted only once, no matter how many times you interacted with them.
Total touches – The total number of interactions with contacts. This includes every action, such as emails, calls, SMS, LinkedIn messages, etc. For example, if one contact receives 1 email and 1 LinkedIn message, they count as 1 contact and 2 touches.
Replies + reply rate – The number of replies received and the percentage relative to total touches.
Meetings booked + conversion rate – The number of meetings scheduled and the percentage relative to total touches.
Best performing channels
This section shows horizontal bar charts highlighting which channels deliver the highest replies and booked meetings.
Hover over a channel to see more details:
Total touches – The number of interactions for that channel.
Replies or meetings booked – The number of replies or meetings, along with the conversion rate (percentage relative to total touches).
Channel Efficiency in circle graphs
Two circle graphs display how replies and meetings booked are distributed across all channels, both as numbers and percentages. Click a channel title to enable or disable it from the graph. The total percentage always adds up to 100% and updates automatically when channels are toggled on or off.
Column segmented chart
This chart shows how channel performance changes over time. Each time point includes three columns: Touches, Replies, and Meetings booked.
Each column is segmented by channel to show the contribution of each channel over time. Hover over a segment to see total numbers and channel-specific values.
Detailed breakdown
The detailed breakdown section gives you more granular insights into your performance across channels, team members, and sequences.
Each tab includes key metrics such as Touches, Replies, and Meetings booked, so you can compare results and identify what works best.
You can also sort the data by any column in ascending or descending order, and switch between percentages and numbers for replies and meetings booked.
