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Re-engagement in AI SDR

Use re-engagement to send automatic follow-ups to leads who've stopped replying

Tania avatar
Written by Tania
Updated over a week ago

Re-engagement is a feature in AI SDR that helps you stay in touch with leads who stopped responding. When it's enabled, Jason will automatically send a follow-up message to pick the conversation back up.

You can choose:

  • When to follow up

  • What kind of message to send (just a short outline)

  • The tone of voice the message should follow

Jason will send a LinkedIn message or email that refers to your previous conversation, so you don't have to track every lead manually.

Check out this video to learn more about how it works! πŸŽ₯

How to set up Re-engagement?

  1. Go to the Knowledge Bases tab under AI SDR.

  2. Select your knowledge base and open the Re-engagement section.

  3. Click New Re-engagement.

  4. Fill out the following fields:

    • Name – create a name for your re-engagement.

    • Send after (days) – choose how many days after the last reply Jason should follow up with a prospect.

    • Instructions – add a short guideline for Jason, like the tone of voice and any key points to include.

    • Sample answer – write an example message to help Jason understand the style you're looking for.

    • Tone of voice – select from confident, persuasive, witty, straightforward, or empathetic.

    • Response length – choose how long the message should be (from super short to long).

    • Resources – add any helpful links to support the follow-up.

    • Media – upload a PDF or DOC file if there's anything else that could help re-engage the lead.

  5. Save!

You can create multiple follow-ups, for example, one after 2 days and another one after 5 days. If you ever want to pause a follow-up, just turn off the toggle next to it.

Based on your Jason AI sequence settings, you can:

  • Let Jason send it automatically (Autopilot), or

  • Review drafts before they go out (Co-pilot)

That's it! If you have any questions or need help, feel free to reach out to our team via chat or email us at [email protected].

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