An Offer in AI SDR is a way to present your product (or part of it) to a specific audience, based on what matters most to them. Each Offer helps you speak directly to a segment of your audience by focusing on their unique pain points, needs, and priorities. Offers are about who you’re reaching out to, and what you’re offering them.
They help you segment your audience and create more targeted, relevant messaging, so your outreach resonates better and gets more replies.
Why use Offers?
Offers can help you:
Tailor your messaging to match different groups’ pain points
Test how different audience segments respond to your offer
Learn which segment is most engaged, so you can focus on what works
By using Offers, you can build personalized sequences for each group and even A/B test them to improve performance over time.
How to use Offers?
Go to the AI SDR page → Offers.
Click New Offer to create your own.
To use it in a sequence, either:
Click on the New AI SDR sequence button and start building a new sequence with your Offer.
Or, if you're already building an AI SDR sequence, select an Offer from the dropdown.
When you create a sequence, Jason AI will automatically generate Offers for you. Based on your website and business inputs, we’ll suggest ways to sell your product to different audience segments, often grouped by department or job title.
For example:
A marketing team might care about automation and campaign performance.
A sales team might be more focused on lead quality and time savings.
Jason creates unique messaging for each group based on their specific pain points, so your outreach feels more relevant and personal.