Jason AI SDR creates unique messages for every contact by combining your business context with publicly available contact information. Each email or LinkedIn message uses different wording and structure to fit the contact's context and your business, so your outreach feels personal and engaging. Because every message is unique, your emails are also less likely to be flagged as spam.
How personalization works
Jason AI SDR personalizes messages using two main sources:
Your business context – the information you provide about your product or service, such as pain points, value propositions, case studies, and CTAs.
Scraped contact data – publicly available information about your prospects and their companies.
If you want to take personalization further – for example, to research a specific topic, insight, or niche angle about your prospect – you can use Personalization points, which offer a more advanced level of research.
👉 Learn more in our Personalization points article
Business context for personalization
Jason AI SDR uses your business context to personalize each message with your key selling points. For example, if you've added:
5 pain points
6 value propositions
4 case studies
3 CTAs
The system will automatically mix and match one of each for every message, creating a natural variety and ensuring no two emails are identical.
For example:
One email might include the 2nd pain point, 3rd value proposition, 1st case study, and 5th CTA.
The next might use the 4th pain point, 1st value proposition, 3rd case study, and 2nd CTA.
You can learn more about adding business context in this article.
Contact-specific personalization
AI SDR also personalizes messages based on publicly available contact data. It gathers this information from:
Web search: Recent news or mentions about the contact.
LinkedIn activity: The contact's LinkedIn posts and comments from the past 3 months.
Company LinkedIn page: The company's About section and recent posts.
Company website: Updates from the News, Blog, or What’s New sections.
If no relevant data is found, a default template email will be used instead – so your outreach can continue even when information is limited.
Previewing and editing personalized messages
You can preview how each personalized email will look in the Preview tab.
Before personalization is complete, you'll see a placeholder (Your personalized email will appear here). Messages are generated right before they're scheduled to be sent, so they include the most relevant and up-to-date information. Once ready, you'll see the full version that will be sent.
If you want to personalize a message immediately:
Click Personalize now in the Preview tab for a single contact.
Click Bulk personalize for multiple contacts at once. Keep in mind it can take up to 3 minutes per contact to generate the full thread.
You can also edit or regenerate messages:
Adjust the content directly in the editor if you want to make quick changes
Click Re-generate preview to create a new version. (Please note that this action can't be undone.)
💡How this differs from Personalization points
This article covers default personalization based on your business inputs and scraped contact data.
If you're looking for deeper, research-based personalization (for example, exploring prospects' achievements, industry trends, or competitors' overview), check out our Personalization points article to learn how to use advanced research options in your sequences.