The email validation service lets you verify prospects' emails on deliverability, bounce rate, and other criteria. This helps you increase sequence performance as well as reduce the chance of getting noticed by spam filters.

How to validate your prospects

You can run validation for a single prospect or the entire list. To do this:

  1. Log in to your Reply account
  2. Open the People page
  3. Select the prospects you want to validate (at least 1 contact)
  4. Click the Validate emails button:

If you see a pop-up message that you don't have enough email validation credits, go to the Plans & Billing section on the Settings page to choose an email validation package (more at the end of the article).

After the system validates the emails, you get a notification in the Notification Center:

Valid emails have the following icons:

If there are invalid or risky emails, the contact list gets updated with the corresponding icons:

  • Risky emails
  • Invalid emails

You can validate only one batch of emails at the same time. After you have selected email addresses and clicked Validate emails, you should wait until the first batch gets validated to validate additional email addresses.

Please also note that Reply will not send emails to prospects with invalid emails. This is done to reduce the bounce rate.

A prospect with an Invalid status can be moved to a sequence if there are no email steps at the moment. Such a measure helps to handle a large volume of contacts, limits, and deliverability. This covers API as well. For more information about the Reply email validation service and how it works, see the following article.

Buying email validations

To begin using the Reply email validation service, you should buy email validations. For this, navigate to the Settings page and then to the Plans & Billing tab. In the Subscription section, enable Email validation to select the most suitable email validation package for your business:

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