The email validation service lets you verify prospects' emails on deliverability, bounce rate, and other criteria. This helps you increase sequence performance as well as reduce the chance of getting noticed by spam filters.
How to validate your prospects
You can run validation for a single prospect or the entire list. To do this:
- Log in to your Reply account
- Open the People page
- Select the prospects you want to validate
- Click Validate
After the system validates the emails, you get the notification in the notification area:
Valid emails have the following icons:
If there are invalid or risky emails, the contact list gets updated with the corresponding icons:
- Risky emails
- Invalid emails
Note: you can validate only one batch of emails at the same time. After you have selected email addresses and clicked Validate email, you should wait until the first batch gets validated to validate additional email addresses.
Please also note that Reply will not send emails to prospects with invalid emails. This is done to reduce the bounce rate.
A prospect with an Invalid status can be moved to a sequence if there are no email steps at the moment. Such a measure helps to handle a large volume of contacts, limits, and deliverability. This covers API as well. For more information about the Reply email validation service and how it works, see the following article.
Buying email validations
To begin using the Reply email validation service, you should buy email validations. For this, navigate to the Settings page and then to the Plans & Billing tab. In the Subscription section, enable Email validation to select the most suitable email validation package for your business: