Examples of how to create templates using conditional variables

Conditional variables allow you to work with conditions. You can use them to tailor your email templates based on specific conditions that are presented in the “if/else” format. For more information on how to insert different variables to your email templates, read this article.

Now, let's take a look at some business cases for Reply's conditional variables which are also proven email templates you can use:

Outbound intro

Subject Line: {{Sender.Company}} <> {{Company | 'your company'}}

Hi {{FirstName | ‘there’}},

I know you’re very busy as {{Title | ‘a manager’}}, but I’ve been wanting to have a quick chat about bringing [Insert Product or Service] to {{Company | ‘your company’}} because I think it could really help you improve [Insert Sector] and increase [Insert KPI].

Do you have 10-15 minutes for a quick chat {{#if is_monday}}today or this Tuesday{{/if}}{{#if is_tuesday}}today or this Wedesdгay{{/if}}{{#if is_wednesday}}today or on Friday{{/if}}{{#if is_thursday}}today or tomorrow{{/if}}{{#if is_friday}}later today or early next week{{/if}}{{#if is_weekend}}early next week{{/if}}?

Best,

Outbound, day of the week

Subject Line: Collaboration {{Company}} <-> {{Sender.Company}}

Hi {{FirstName | ‘there’}},

How’s your {{day_of_week}}?

I’m reaching out to you because I noticed on {{Social Media | ‘your Linkedin profile’}} that you are working at {{Company}}. Given your role as {{Title | ‘a manager’}}, sounds like you might be interested in [What your Product to Service does].

In short, {{Sender.Company}} has helped other companies in {{Industry | ‘your industry’ }} industry, such as [Company 1] and [Company 2]. Our platform [how you helped those companies].

{FirstName}, any thoughts?

Do you have time to connect {{#if is_monday}}today or tomorrow{{/if}}{{#if is_tuesday}}today or this Thursday/Friday{{/if}}{{#if is_wednesday}}today or this Friday{{/if}}{{#if is_thursday}}today or this Friday{{/if}}{{#if is_friday}}today or early next week{{/if}}{{#if is_saturday}}on Monday or Tuesday{{/if}}{{#if is_sunday}}tomorrow or this Tuesday{{/if}}?

Best,

Outbound pitch

Subject Line: Regarding {{Sender.Company}} for {{Company}}

Hi {{FirstName | ‘there’}},

How is your {{today}}?

{{Owner.FirstName}} from {{Sender.Company}}] here – [5-7 words what your company does]

I’m here to tell you about a service that helps [Pitch your product or service]. That means {{Company | ‘your company’}} {{Department | ‘sales’}} team shouldn’t [what pain-point your product or service solves].

Does it make sense for you as {{{Title | ‘sales leader’}}?

Best,

Welcome to a trial

Subject Line: {{FirstName | 'Hey'}}, let's connect? / {{Sender.Company}}

Hi {{FirstName | ‘there’}}.

My name is {{Owner.FirstName}} and it is my pleasure to welcome you as our trial user.

I understand you are looking to [what your product to service does]?

If so, you’ve come to the right place. I’d be happy to share some best practices on how to [short product or service pith].

{{#if Size > 50 }} Let’s connect for 10-15 minutes for a quick chat over Zoom here{{else}} Could you please answer a few questions to understand your business better{{/if}}. {{#if Phone}} If so, can I call you on this phone number {{Phone}} to discuss details? {{else}} Btw, what is your phone number? {{/if}}

Thanks in advance.

Best,

Recruiting

Subject Line: {{FirstName}}, new career opportunity

Hi {{FirstName | ‘there’}}

My name is {{Sender.FirstName}} and I am [Your Title] at {{Sender.Company}}. I found your profile on {{#if Social Media}} Github {{else}} LinkedIn {{/if}} while looking for the top engineers with {{Programming Language | ‘software development’}} experience. I was impressed by your background and decided to drop you a note.

You probably don’t often see CEOs reaching out to potential candidates to discuss career opportunities. But our company’s success so far is based on finding the best people and putting them together to work on fun, challenging, and exciting projects. That’s why I focus a lot of my personal time on recruiting the greatest talents for our company.

We might have a position of {{Position | ‘software engineer’}} to tell you about.

Is it worth a chat some time {{#if is_monday}}later this{{/if}}{{#if is_tuesday}}later this{{/if}}{{#if is_wednesday}}this{{/if}}{{#if is_thursday}}this{{/if}}{{#if is_friday}}today or early next{{/if}}{{#if is_weekend}}early next week{{/if}} week, {{FirstName}}?

Best,

Important: Don’t forget to check how your email looks to your recipients before hitting Send. You can do this using Preview mode in the email template editor or by sending a test email to your email account.

Advanced variables

How to use Team Variables in a Sequence