A recently purchased domain should be properly configured and warmed up before sending cold emails.

Important: if you have an old domain, that you are actively using for sending emails, and you have just created a new email account, you can still warm up your new email account for 1-2 weeks to create a positive activity, and then start cold outreach.

Step 1: Check DNS

Check the domain records and spam score before you start your outbound sequences with Reply to avoid having your emails sent straight into a Spam folder.

Step 2: Send warm emails for two weeks before sending cold outreach

During the first 2-3 weeks you will need to maintain correspondence with 'warm' contacts (friends, colleagues, etc.). These people should open your emails, report as 'not spam' if the email was delivered to their Spam folder, reply to you, and forward your emails if possible. These are examples of positive interactions with your emails. Your warm contacts shouldn’t delete your emails, opt-out, or click 'spam' as these are negative interactions. Positive interactions will help you to build a good sending reputation. Also, try to send to a variety of email hosting providers, such as Gmail, Outlook, Yahoo, etc.

This is the very start of a successful and correct email account/domain warm-up.

You may automate this process via Reply by using Reply Warm-up tool.

Step 3: Start your cold outreach and slowly increase the volumes

The next stage is to slowly start cold emailing the email account using Reply. To warm up your email account, you may use the schedule below, that we have created based on our experience.

How to change the delay between each email sent and the maximum number of emails per day

If you are going to launch only one sequence for now, you can use sequence settings to set up the needed volumes and delays.

To change these settings for any sequence:

  1. Open the Sequences page of your Reply account.

  2. Click on a sequence that you want to change the settings for.

  3. On the Settings tab, expand the General settings section.

  4. Change the values in the Max number of emails (400 max) per day and Delay between each email sent (seconds) fields.

  • Specify 15 emails per day with a 450 second delay between each email in the sequence settings.

  • Set the schedule to send this number of emails with the specified delay during the day (at least 4-5 hour time frame).

  • In three days, increase the number of sent emails to 25 emails and decrease the delay to 400 seconds.

  • On the 7th day (after you have started warming up the email account), increase the number of sent emails to 40 emails and decrease the delay to 250-300 seconds.

  • On the 10th day, increase the number of sent emails to 70 emails and decrease the delay to 200 seconds.

  • On the 14th day send 150 emails per day, decrease the delay to 100 seconds.

  • On Day 20, set the number to 200 emails per day, keep the delay no less than 67 secs.

  • Keep sending only 200-250 emails per day till the end of the month. It is now safe to increase the daily sending limit (up to 400 emails per day).

If you plan to create several sequences at once, it would be easier to control the sending process for your email account.

To change the limits for your email account:

  1. Open general Settings of your Reply account.

  2. Go to Email Accounts tab.

  3. Select the needed account and scroll down to Safety settings.

  4. Change the values in the Total number of emails, enable the toggle Limit of emails per minute, and set Maximum number or emails per minute and Throttling frequency (minutes).

  • Specify 15 emails per day with a Maximum number or emails per minute 1 and Throttling frequency 7.

  • Set the schedule to send this number of emails with the specified delay during the day (at least 4-5 hour time frame).

  • In three days, increase the number of sent emails to 25 emails and decrease the Throttling frequency to 6.

  • On the 7th day (after you have started warming up the email account), increase the number of sent emails to 40 emails and decrease the Throttling frequency to 5 or 4.

  • On the 10th day, increase the number of sent emails to 70 emails and decrease the Throttling frequency to 3 or 2.

  • On the 14th day send 150 emails per day, decrease the Throttling frequency to 2 or 1.

  • On Day 20, set the number to 200 emails per day, keep the Throttling frequency to 1.

  • Keep sending only 200-250 emails per day till the end of the month. It is now safe to increase the daily sending limit (up to 400 emails per day).

    Note: it's recommended to still increase the volumes gradually by adding 20/25 emails each couple of days.

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