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How do I add a custom opt-out link to the email body?

How do I add a custom opt-out link to the email body?

Find out how you can insert a custom opt-out link in your email copy

Reply Team avatar
Written by Reply Team
Updated over 11 months ago

If you want to set up a custom opt-out link, this article will guide you through the needed steps. Here is what you can do๐Ÿ‘‡

  1. Go to the Steps tab of your sequence;

  2. Click on the step to open the editor;

  3. Select the place for an opt-out link:

  4. Click the Insert/edit link button:

  5. In the Url field enter {opt-out};

  6. In the Text to Display field enter the link text (for example, here);

  7. Click Ok to insert the link:

๐Ÿ’ก Important: If you have the Opt-out link set up in your email account settings, adding another one to the email body will create duplicates.


To avoid this:ย 

  1. Go to the Email Accounts tab of your settings;

  2. Click on the needed mailbox;

  3. Move to the Opt-out section;

  4. Remove everything from the Text at the bottom of the email field:

  5. Click Save to apply the changes.ย 

And done! You have set up a custom opt-out link. Now you can follow the same steps for other sequence emails.

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