A recently purchased domain should be properly configured and warmed up before sending cold emails.
Important: if you have an old domain that you are actively using for sending emails, and you have just created a new email account, you can still warm up your new email account for 1-2 weeks to create positive activity, and then start cold outreach.
Step 1: Check DNS
Check the domain records and spam score before you start your outbound sequences with Reply to avoid having your emails sent straight into a Spam folder.
Step 2: Send warm emails for two weeks before sending cold outreach
During the first 2-3 weeks, you will need to maintain correspondence with 'warm' contacts (friends, colleagues, etc.). These people should open your emails, report them as 'not spam' if the email was delivered to their Spam folder, reply to you, and forward your emails if possible. These are examples of positive interactions with your emails.
Your warm contacts shouldn’t delete your emails, opt out, or click 'spam' as these are negative interactions. Positive interactions will help you build a good sending reputation. Also, try to send to a variety of email hosting providers, such as Gmail, Outlook, Yahoo, etc.
This is the very start of a successful and correct email account/domain warm-up.
Step 3: Start your cold outreach and slowly increase the volumes
The next stage is to slowly start cold emailing the email account using Reply. You can use the following features to automate the beginning of your cold outreach.
Setting up automatic Ramp-up mode and controlling your sending speed
You can easily control your sending speed and your daily increment by using two features: Daily Ramp-up mode and Delay between each email sent (seconds).
To adjust those settings, please:
Go to Settings tab -> Email accounts
Select an Email account
Scroll down to the section Safety
Daily Ramp-up mode:
This mode helps you to automatically increase your sending volumes each day.
With the default setup, you'll start with 10 emails per day, increasing by 3 emails daily until reaching 100:
Note:
To decide what the best starting amount is, consider two things:
After the warm-up is finished, begin with a comparable volume. For instance, if you were sending 50 warm-up emails, set the starting amount to 40-45 and the ramp-up value to 7-10.
If you proceed with warm-up and start your cold emails simultaneously, start with the lower amount. For example, if you're sending 50 emails per day during the warm-up, set the starting amount to 10 or 15 here to prevent a sudden increase in your sending volume.
Limit of emails per minute:
You can control how many emails are sent from your account each minute.
With the default setup, each email will be sent with a random delay between 300 and 450 seconds:
Note:
You can also control your sending speed in Sequence settings.
Email account Safety settings have a priority over the Sequence setting.
To change speed settings for any sequence:
Open the Sequences page of your Reply account.
Click on a sequence that you want to change the settings for.
On the Settings tab, expand the General settings section.
Change the values in the Max number of emails (400 max) per day and Delay between each email sent (seconds) fields.
Here’s an example setup that can help you safely increase your daily sending volume using Sequence settings:
Start by sending 15 emails per day with a 450-second delay, gradually increasing the number of emails and decreasing the delay over several days.
By Day 20, send 200 emails with a delay of at least 67 seconds, then maintain 200-250 emails per day until the end of the month.
Afterward, safely increase your daily limit to 400 emails.