Skip to main content

How to use the email quality check service

Learn how to use the email quality check to improve your templates

Written by Dasha Leshchenko

Email quality check is an AI-based feature that helps you write email templates with a higher chance of getting replies. It works anywhere in Reply where you create or edit emails.

How it works

Start typing or paste your email into the editor. Click on the email quality check button. When you pause for a moment, the system analyzes your text and shows results based on key metrics.

  • Subject length

  • Word count

  • Question count

  • Reading level

  • Positivity

  • Spam word count

These metrics are combined into an overall recommendation, such as a high chance of receiving a response.

Optimal ranges

Each metric has a recommended range. Staying within these ranges can improve your reply rate. For example, the optimal word count is 59–111 words. Emails that are too short or too long are more likely to be ignored.

💡Note that the text longer than 1000 characters is not analyzed.

How to enable or disable the service

The service is enabled by default. To turn off email quality check, navigate to Settings Tools Email quality check

Metrics

  1. Subject length
    Keep subject lines short and personal. Most emails are opened on mobile devices, where long subjects are cut off. The optimal length is 2–6 words. For follow-ups, you can also leave the subject empty.

  2. Word Count
    Short emails perform better. Aim for 59–111 words and write as if you are sending the email to one specific person. Avoid long, sales-heavy messages - they are often ignored.

  3. Question Count
    Your email should have a clear goal. If you want a reply, ask 1–2 simple questions. This makes it easier for the recipient to respond.

  4. Reading Level
    Make your message easy to follow. Use clear structure and logical flow. Simple words and shorter sentences improve readability.

  5. Positivity

    Positive language increases engagement. Adding a few positive words can improve your chances of getting a reply. This metric is calculated using AI.

  6. Spam word count
    This shows how many words in your email may trigger spam filters. To improve deliverability and reply rates, try to avoid these words.

Did this answer your question?