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How to deal with the most common cold email responses
How to deal with the most common cold email responses

This article contains the most common customer responses and short explanations on how to deal with them.

Reply Team avatar
Written by Reply Team
Updated over a week ago

The vast majority the potential clients send mixed signals when replying to your emails, and only few will say definitely “yes”. 

We can’t afford your products/services

If the company does not have enough money to pay for your services, don’t waste your time on chasing the lead further. Cut it off and concentrate on more promising leads.

We don’t even have a website

Implementing a website usually takes way longer than expected. If you manage to schedule a follow-up, be patient and wait for the right occasion. However, if you can’t even agree on that, better let this one go.

We don’t see what’s the benefit of this

If you get that kind of response, it’s a sign that this lead doesn’t really fit your customer profile and has low priority to begin with. If you see a good reason why they might fit into your customer profile in the near future, try to schedule a call. Otherwise, cut the lead.

We don’t have time/capacity to deal with this

If you get such response from the client, you probably should organize a phone call to qualify the lead and schedule a meeting.

I’m gonna sue you for spamming me

In this case the best solution is to apologize, promise not to bother that person again and say that you had no harmful intention in reaching out to talk about a mutually beneficial business relationship.

I’m not interested

Even if you have received such response, use for your purposes. For example, ask for feedback about your sales process – like whether you targeted the right person, or you email was of high quality.

F* you!

If you get this kind of response, settle for an apology and get over with it. Make sure to double check your sequence in order not to receive such responses in the future.

I’ll do X if you do Y

Think twice before promising something to the client. In most cases, engaging in this kind of conversation isn’t worth your time. Unless you stumbled upon a client who can deliver a big value in return, better focus on other leads you could be talking to instead.


Don’t hesitate to drop leads that show no promise. It will help you to relieve some of the pressure and significantly boost your sales performance.

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