LinkedIn is one of the most effective tools for networking and lead generation, but it has strict activity limits when it comes to automation tools. Staying within these limits is crucial, as exceeding them can lead to account restrictions or even a ban, so protecting your account is essential.
In this guide, we’ll share recommended LinkedIn activity limits based on our testing and experience. LinkedIn does not publicly disclose these limits, so the numbers below are our best recommendations. By following these best practices, you can stay safe and get the most out of your LinkedIn activity.
If you’d like to edit the limits, please check out our article for detailed instructions.
Tips to increase LinkedIn limits safely
Focus on Acceptance Rates
Personalize your connection requests and make them relevant to the recipient. Avoid sending mass requests to people who are unlikely to accept, as LinkedIn tracks your acceptance rate. The higher your rate, the more LinkedIn trusts your account, which may help you avoid restrictions. If your acceptance rate drops below 30-40%, it may signal to LinkedIn that your outreach is irrelevant and increase the risk of restrictions. You can track the acceptance rate in the sequence stats or in LinkedIn reports.Upgrade to Sales Navigator
While you can use a free LinkedIn account in Reply, it comes with limitations. For example, a free account can only send 5 personalized connection requests (with a note) per month. Sales Navigator, on the other hand, allows higher limits and offers additional tools for targeting and outreach. If you’re actively networking or prospecting, upgrading can give you more flexibility and better results.Boost Your SSI Score
The Social Selling Index (SSI) reflects how well you use LinkedIn for building your brand and networking. A higher SSI score shows that LinkedIn views your activity as credible and meaningful, which can help you stay within safe limits or even enjoy higher allowances for connection requests and messages.Warm Up Slowly
If you’re new to LinkedIn or starting fresh with outreach, begin with lower activity levels and gradually increase over weeks. For example, start with 10-15 connection requests per day and increase to 20-30 after a week or two.Personalize Messages
Generic, template-like messages are more likely to be flagged as spam by LinkedIn and ignored by recipients. Instead, take the time to include personal details, such as the recipient’s name, mutual connections, or shared interests. This increases engagement and improves your success rate.Alternate Actions
Keep your activity diverse by mixing automated tasks (like sending connection requests or messages) with manual actions (such as commenting on posts, sharing updates, or replying to messages). This balanced approach helps maintain an authentic presence on LinkedIn and reduces the likelihood of being flagged by their system.
What is Social Selling Index (SSI) and why does it matter?
The Social Selling Index (SSI) is LinkedIn’s score that shows how well you use the platform to build your professional brand and network. A higher SSI score can help you get more visibility and engagement on LinkedIn, which can lead to more connection requests and better networking opportunities. It also affects your connection limits, as LinkedIn may allow users with higher SSI scores to send more requests.
How SSI affects connection limits
Higher SSI Scores: LinkedIn trusts users with higher SSI to be more credible, so they may allow more connection requests.
Better Engagement: Users with higher SSI usually get better results, like more accepted connection requests and more interactions with their posts. This can help increase your connection limits.
How SSI Is Calculated
SSI is based on four areas:
Professional Brand: Complete your profile and share relevant content.
Find the Right People: Use LinkedIn to connect with the right audience.
Engage with Insights: Interact with posts, share content, and comment on updates.
Build Relationships: Personalize your connection requests and build relationships with your network.
Tips to Improve Your SSI
Complete Your Profile: Make sure your profile is 100% complete with relevant information.
Engage Regularly: Like, comment on, and share posts to stay active.
Send Personalized Connection Requests: Personalize your requests to build stronger connections.
By improving your SSI, you can get more out of LinkedIn and have the chance to send more connection requests, helping you grow your network.
Suggested LinkedIn limits recommendations
💡 Tip: Try using dynamic limits (limit ranges), as they mimic natural behavior. Below are our suggested activity limits:
Action | Free account | Sales Navigator | Premium |
Connection requests | up to 100 per week | Lower SSI: Best to stay within 100-150 connections weekly
Higher SSI: Up to 200 per week | Lower SSI: Best to stay within 100-150 connections weekly
Higher SSI: Up to 200 per week |
Messages | 20-30 per day, or 100-150 per week | 50-70 messages per day, or 200-300 per week | 30–50 messages per day, or 150-250 messages per week |
InMails | Not available | Typically 50 InMail credits per month | Typically 15 InMail credits per month |
Profile Views | 50-100 views per day | 100 views per day | 100 views per day |
Likes | 50-100 likes per day | 100 likes per day | 100 likes per day |
Endorsements | 20-30 per day (not more than 3 skills per contact in Reply) | 50-70 per day (not more than 3 skills per contact in Reply) | 30-50 per day (not more than 3 skills per contact in Reply) |
Profile follows | up to 200 profiles per day * | 300-500 profiles per day * | 200-300 profiles per day * |
Revoking connections | 20-30 per day | 50-70 per day | 30-50 per day |
* The maximum limit in Reply is 100 actions per day.
💡 Important Note: LinkedIn has a limit of 30,000 first-degree connections per account. Once this limit is reached, the Connect button on your profile changes to a Follow button.
Please note if you use a free LinkedIn account, you are limited to up to 5 personalized invitations (with a note) per month.
Character limits
For LinkedIn connection requests, free accounts have a character limit of 200 characters per message, while Premium and Sales Navigator accounts allow up to 300 characters per message.
For messages, the character limit is 8000.
For InMails, there's a limit of 200 characters in the Subject line and 1900 characters in the InMail body.
If you have any questions, please feel free to reach out to our support team via chat or email at [email protected]