Webhooks let web applications communicate with each other. In Reply, webhooks send real-time data to your application whenever an event occurs.
Each webhook notification includes:
The type of event
Data related to the event
Your webhook endpoint can then take further actions based on this information.
Here's a short video tutorial explaining what webhooks are, the types available in Reply, how to subscribe to them, and more:
What can I do with webhooks?
With webhooks, you can:
Integrate Reply with third-party tools
Receive notifications about events in your Reply account
Replace some Zapier integrations
How do I start using webhooks?
To use webhooks, you need your Reply API key:
Go to Settings → API Key in your Reply account.
Copy your API key to use in your webhook endpoint.
Available webhook types
Reply supports the following webhook events:
Email events
email_replied – triggered at the first prospect reply or when status is set to Replied
reply_categorized – triggered when a reply is categorized with a new inbox category
email_sent – triggered when a new email is sent (first step or follow-up)
email_opened – triggered when a prospect opens your email
contact_opted_out – triggered when a prospect opts out
contact_finished – triggered when a prospect finishes a sequence
contact_called – triggered when a cloud call is made or logged
email_link_clicked – triggered when a link in an email is clicked
email_account_connection_lost – triggered if the connection to an email account is lost
email_account_error – triggered when the email provider returns an error
email_bounced – triggered when an email fails to deliver
LinkedIn events
linkedin_connection_request_sent – triggered when a connection request is sent
linkedin_message_sent – triggered when a LinkedIn message is sent
linkedin_connection_request_accepted – triggered when a connection request is accepted
linkedin_message_replied – triggered at the first reply to a LinkedIn message in a sequence
linkedin_reply_categorized – triggered when a LinkedIn reply is categorized
linkedin_account_alerts - triggered when Sales Navigator is disconnected, weekly connection-request limit reached, or InMail credits exhausted.
Other events
autopilot_stopped – triggered when Autopilot stops in a sequence. It fires on the first stop and includes the reason why Autopilot was stopped.
👉 Check out our API documentation for a complete guide on webhook
subscriptions.