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Introducing Trends: Compare Performance Across Periods with Ease

Trends helps you analyze how your outreach performance changes over time. It allows you to compare two date ranges side by side and evaluate whether key metrics are growing, declining, or staying stable.

Written by Olga

How to Enable Trends

  1. To enable Trends, go to Reports → Emails.

  2. In the top-right corner, open the Filters panel.

  3. Select your current date range, then enable toggle Trends to activate period comparison.

  4. Hit Apply

Once enabled, you’ll see three comparison options:

  • Previous Period (weekdays)

  • Previous Period (calendar)

  • Custom

Option

How it’s Calculated

Example

Previous Period (weekdays)

Uses the same number of days as the current period and shifts backward while preserving weekday alignment.

Previous Period (calendar)

Takes the same number of days as the current period and simply moves backward in the calendar without checking weekday alignment.

Custom

Allows you to manually choose any comparison date range. Useful when you want to analyze seasonal trends, specific campaigns, or unique timeframes not covered by the presets.

How the Comparison Calculation Works

When Trends compares two periods, it shows you the percentage change between the current period and the comparison period.


We calculate it using the standard growth/decline formula:

  • Now = the value of the selected metric in your current period

  • Was = the value of the same metric in your comparison period

This formula shows how much the metric has increased or decreased relative to the earlier period.

Examples:

If your reply rate was 7% before and is 10% now:

(10−7)/7×100=+42.86

reply rate increased by ~42.86%.

Note: if you see no comparison result, it means that there is nothing to compare: both values are equal.

Understanding Reversed Logic Metrics

Most metrics in Trends follow a straightforward logic:


​an increase is positive, and a decrease is negative.

However, some metrics work the opposite way. For metrics that represent issues or failures, a lower value is better. These include:

  • Bounce rate

  • Opt-out rate

  • Not reached

For these “reversed logic” metrics:

  • A decrease indicates improvement → shown as green

  • An increase indicates deterioration → shown as red

Exporting Sequence Data with Trends

When Trends is enabled, you can export your sequence performance together with the comparison data:

This allows you to analyze period-to-period trends outside the platform, share results with your team, or use the data in your own reporting tools.

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