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Branded links: Improve email deliverability with customized tracking
Branded links: Improve email deliverability with customized tracking

Learn how to set up custom tracking links to improve your email deliverability.

Reply Team avatar
Written by Reply Team
Updated over a week ago

By default, all emails from Reply go out with open tracking links. You can also enable click tracking and use an opt-out link in your emails. Setting up custom tracking URLs allows you to "replace" Reply default domains with your own domain.

Note: custom tracking URLs are set for a particular Reply account. Perform the setup separately for each team member. If team members send from the same domain, just re-add the same links to their accounts without any extra changes to DNS records again.

Setting up branded links based on your domain

Important: you need to have access to your domain's DNS records to set up custom tracking.

To set up a branded URL:

  1. Go to the Settings page - Branded links tab and click the Add new button.:

2. Go to the Email account section:

  • If you send from one domain only, use "Always select all". Thus, your branded link will be assigned to all accounts:

  • If you send from different domains and have several email accounts for each domain, use "Multiselect" option to assign a branded link to several accounts at once:

3. Select one of the link types - Opens, Clicks, Opt Out

4. Decide which subdomains you want to use for your future custom tracking URL. For example, if you send emails from, your tracking links can be:

* Here, "opens", "clicks", "opt" are used as examples.

You can select any word or letter (except for "www" and "replyio")

5. In the Your URL field, enter the subdomain you have chosen for the tracking link and click Check:

Note: make sure you always match your future custom tracking URL only with email accounts at the same domain.

6. On the next screen, copy CNAME and TXT records and add them to the DNS entries for your domain (detailed instructions at the end of the article):

Note: if you need time to change DNS or forward these records to your IT department, you can use"Reserve" button and come back later to Branded links page: you will see your reserved link there. You will need to enable it, once your IT person adds records to DNS.

7. Click Save, wait while the system is creating a link. It may take some time. After it's been created, enable your link.

8. Repeat the same process for Clicks and Opt Out.

Additional instructions for adding DNS records

The creation of DNS records depends on your DNS provider. Here are some examples of how to add the records for different DNS providers:

You can also check the support section of your hosting website for CNAME and TXT records to find instructions for your DNS provider.

This tutorial walks you through adding DNS records for Namecheap, WIX and GoDaddy DNS providers:


Please note: if you use Cloudflare to manage your domain and create a CNAME record here to redirect to Reply tracking, be sure to disable the proxy.

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