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Contact enrichment

Learn how contact enrichment works and what data you can find

Written by Tania

Contact enrichment helps you automatically fill in missing contact details, like LinkedIn URLs, emails, phone numbers, job titles, company information, and others.

You can enrich contacts individually or in bulk from the People page, during CSV import, or automatically in sequences with LinkedIn steps. Once enriched, the new information is added directly to each contact's profile.

Let's take a closer look at how it works.


Ways to enrich contacts

You can enrich contacts using the following options, depending on what data you need:

Find email

Find email addresses using available contact and company data. To find emails, the contact's full name and company name are required fields.

Find phone number

Find phone numbers for selected contacts.

Find LinkedIn

Find and add LinkedIn URLs for selected contacts.
If a LinkedIn URL is found, the system also tries to retrieve the contact's job title and company name.

Enrich by LinkedIn URL

Use a LinkedIn profile URL to update and complete contact data, including job title, company, industry, company size, and location. It can also find email addresses and phone numbers based on the LinkedIn profile.


Billing

In order to enrich prospects, you'll need Reply credits.

  • LinkedIn URL = 1 Reply credit

  • Email address = 2 Reply credits

  • Phone number = 3 Reply credits

  • Enrich by LinkedIn URL – 1 Reply credit (updates job title, company, industry, company size, location, etc)
    + 2 Reply credits to find an email address
    + 3 Reply credits to find a phone number

You're only charged for successful enrichments. If the system can't find any data for a contact, no credits will be used. If you need more credits, you can purchase them anytime by going to Plans & billing → Manage current subscription.


Enrich existing contacts

To enrich existing contacts:

  1. Go to the People page.

  2. Select the contacts you want to enrich.

  3. Select the enrichment option you need.

  4. For LinkedIn enrichment, select how to handle existing data:

    • Keep existing data will only add missing LinkedIn URLs. If a contact has a job title or company name, those fields will not be changed.

    • Override with new data will add LinkedIn URLs and also update the job title and company name if more recent information is found.

  5. Click Start enrichment.

  6. That's it! You'll see a notification in your notification center once it's done.


Enrich prospects during CSV import

To enrich prospects in bulk during import:

  1. Go to the People page → New contactImport from CSV.

  2. Choose the CSV file.

  3. Turn on the toggles for the enrichment options you need.


Automatic enrichment

By default, Reply automatically enriches contacts with missing LinkedIn URLs in sequences with LinkedIn steps.

To manage this setting:

  1. Go to Settings → Emails.

  2. Find the LinkedIn URL enrichment section.

  3. Turn Auto-enrich missing URLs on or off.

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