When you open the Stats tab of any campaign, you see live statistics for this campaign by default. Use the Live - All Time slider to switch to the All Time view.

Key Metrics

Click on any Key Metric to get the list of prospects filtered by this metric on the People tab of the campaign.

  • People count - The metric displays the total number of contacts participating in the campaign. 
  • Active - The metric displays the number of contacts with the Active status. For more information about statuses, see the Contact statuses article. 
  • Paused - The metric displays the number of contacts with the Paused status. 
  • Deliveries - The metric displays the number of emails delivered throughout the campaign at all steps.
  • Opens - The metric displays the number of opened emails throughout the campaign at all steps.
  • Replies - The metric displays the number of prospects' replies throughout the campaign at all steps.
  • Opt Outs - The metric displays the number of opt outs throughout the campaign at all steps.
  • Out of Office - The metric displays the number of out of office replies throughout the campaign at all steps.
  • Auto Reply - The metric displays the number of auto replies throughout the campaign at all steps.
  • Bounces - The metric displays the number of bounces throughout the campaign at all steps. 

Detail View

The Detail View section lets you see more information on a campaign's performance. There are two views - Brief and Detailed. Use them in combination with filters from the Filters section.

Brief

The Brief view provides the compact view of the campaign statistics based on Steps. You can see which template was used in each particular Step, as well as Delivery rate, Open rate, Reply rate and Interested key metrics.

The slider is used for variants (A/B testing option) and shows the performance of a particular variant in a campaign step.

Detailed

The Detailed view provides the detailed view of the campaign statistics based on Steps. You can see which template was used in each particular Step, as well as Delivery rate, Open rate, Reply rate, Interested, Opts out rate and Not reached key metrics.

Did this answer your question?