Detailed breakdown of the key metrics
Total people is the overall number of people we sent the campaign message to. Here we summarize the Contacted, Out of Office, Bounced and Auto Replied contacts. If you delete a contact from your Reply account, Total people will decrease in the report. However, if you browse a report for the whole team, and delete a team member, the statistics will not change.
Note: when you select the whole period of email delivery as the time range, Total people will not coincide with Total people as a sum of several time ranges within the whole period of email delivery. This is because any time range within the whole period of email delivery considers unique people at all campaign steps, and the whole period - the total number of at least once contacted people. So, the sum of several time ranges within the campaign is greater than the whole campaign time range.
All people in the campaign that Reply has sent emails to. The number does not include Out of Office, Bounced and Auto Replied contacts.
Delivery rate is the number of delivered emails on the first campaign step. It summarizes the emails from all campaign steps.
Delivered category excludes only Bounces and includes the numbers for Auto Replies and Out of office emails as they have technically been delivered to the contact.
Delivery rate in % = number of delivered emails x 100 / Total people.
Open rate is the number of opened emails on all steps.
Open rate in % = number of opened emails x 100 / Contacted.
Note: Open rate does not count auto replies and out of office messages.
Reply rate is the number of historical replies in a campaign. The Reply rate Breakdown by emails metric is displayed when at least one email gets into any inbox category including custom categories. Reply rate Breakdown by emails is displayed for the current moment and does not always coincide with the overall Reply rate.
Reply rate in % = number of replies x 100 / Contacted
Note: Reply rate does not count auto replies and out of office messages.
The Interested metric represents the number of interested contacts. Reply calculates it by the Interested inbox category.
Interested in % = Interested x 100 / Contacted
Opt outs rate
The Opt outs rate metrics represents the number of contacts who unsubscribed from your emails. It works in real time and is not historical.
- If you remove the Opted out status, the statistics changes.
- If you remove the contact with the Opted out status, it will remain in the historical statistics.
- If you remove the contact from campaign and remove the Opted out status, it will not be counted in the statistics.
Opt outs rate in % = Opted out x 100 / Contacted.
Not reached is the sum of Out of Office, Bounced and Auto Replied contacts. If Reply detects the out of office wording in the reply, it considers the contact as out of office and cancels mailing.
Note: if you delete a campaign which has statistics, the historical statistics will not change.
Not reached in % = Not reached x 100 / Total people.
To see the raw data for the Out of Office, Bounced and Auto Replied contacts, hover over the Not reached metric on the Reports page: