The Contact type variables are the most common and frequently used variables when creating email templates. These variables work with basic recipient data. You can contact recipients directly and use their personal data specified for your uploaded contacts.
Here is the list of the Contact variables which you can add to your templates:
Variable | Description | Example |
{{Email}} | Insert prospect’s email address to the template | Your registration Email is {{Email}} → Your registration Email is mark.johnson@reply.io |
{{LastName}} | Allows adding recipient’s last name to your template | Dear Mr. {{LastName}} → Dear Mr. Johnson |
{{FullName}} | Allows adding contact’s full name to your template | Hello, {{FullName}}! → Hello, Mark Johnson! |
{{Phone}} | Adds contact’s phone number to the template | We will send SMS to your phone {{Phone}} → We will send SMS to your phone +22233222 |
{{Title}} | Adds contact’s working title to the template | I’m interested in contacting {{Title}} → I’m interested in contacting Marketing Director |
{{Company}} | Insert prospect's company name | We are glad to work with {{Company}} → We are glad to work with Reply.io |
{{LinkedIn}} | Insert URL to prospect’s LinkedIn profile | Nice LinkedIn profile {{LinkedIn}}! → Nice LinkedIn profile https://www.linkedin.com/in/marknjohnson/! |
{{City}} | Allows adding contact’s city | How is the weather in {{City}}? → How is the weather in Philadelphia? |
{{State}} | Allows adding contact’s state | I see you’re from {{State}} → I see you’re from Pennsylvania |
{{Country}} | Allows adding contact’s country | Nice to meet a specialist from {{Country}} → Nice to meet a specialist from United States |
{{Opens}} | Shows how many times contact opened your emails | I see you've opened our emails {{Opens}} times. → I see you've opened our emails 5 times. |
{{Replies}} | Shows how many times contact answered to your emails | Glad to get your {{Replies}} answers! → Glad to get your 2 answers! |
{{Views}} | Shows number of times contact opened your emails including multiple opens of the same email | Wow! You opened our emails {{Views}} times! Thanks for your attention! → Wow! You opened our emails 3 times! Thanks for your attention! |
{{last_touch}} | Shows the day, week, month, or year of the last email you sent or response you received from the recipient | I wrote to you in {{last_touch}} last time. → I wrote to you in August last time. |